There are no easy solutions to these problems. Nevertheless, we think that a more public-facing academy is a necessary, if insufficient, response. Public engagement helps to demonstrate the value of research. It also helps to generate a larger audience for scholarly research and therefore potentially more revenue for publishers. We are not suggesting that research intended for a broader audience can or should supplant research targeted at the scholarly community. But we think there is room for more scholars to demonstrate that their expertise is important outside their subfield.
We have a new book on the 2012 presidential election, The Gamble, that provides one model for public engagement. The book was designed to be an accessible academic account of the election, written in real time and published within a year of the election itself — standard timing for books focused on the general public, but an unusually short time frame for a scholarly book. Together with our publisher, Princeton University Press, we structured the project so that we could enter into the ongoing public discussion about the election alongside pundits and journalists — via continuous analysis and writing, serializing the process of peer review, and accelerating the final mechanics of publication.
Our experience writing this book suggests to us that there are underutilized opportunities for both scholars and their publishers to innovate on traditional modes of academic writing and thereby bring scholarly research to a much larger audience. We joked over the past two years that part of "the gamble" was simply writing the book itself. We believe that this gamble has paid off, and we offer our story in hopes that it might encourage others to roll the dice. We think this sort of project can benefit scholars, publishers, and the broader public alike.
Why We Wrote the Book
The book was motivated by two goals. The first was simply to tell the story of what promised to be a lively and competitive election. The second goal was to amplify the voice of political science in the conversation about the election—from events on the campaign trail to explanations and interpretations of the election after it was over.
Journalists typically write the history of American presidential elections, a history built on their access to decision-makers in the campaigns. We believed that the social scientific study of campaigns, with its emphasis on systematic data and statistical analyses, adds something important. Whereas journalistic accounts effectively capture why campaign principals made the decisions they did, a political science account can better determine whether those decisions mattered.
The problem, however, is that political scientists — like most academics — usually work too slowly to have much influence. Science takes time, and so the first academic articles might appear about 18 months after an election. Academic books may take two to three years or even longer. By this point it is too late. The conventional wisdom about the election has congealed — whether it is correct or not — and journalists, commentators, and voters are already thinking ahead to the next election. After the 2004 election, for example, the misinterpretation of a single question on the exit poll led some commentators to attribute President George W. Bush’s victory to his appeal among "values voters."
We wanted to be different. We wanted to write an academic book, but with a journalist’s faster metabolism.
How We Wrote the Book
In August 2011, we pitched the book to several different presses. In February 2012, we signed a contract with Princeton University Press. In August 2012, the first two e-chapters of the book were made available for free by Princeton Press. In January 2013, a third e-chapter was released. In April 2013, a fourth and final e-chapter debuted. In September 2013, the print edition of the book will be published — including revised versions of the e-chapters as well as four additional chapters. Looking back at our drafts of the initial and final chapters, we wrote the entire book in about a calendar year. How were we able to do this?
Like Lennon and McCartney, we got by with a little help from our friends. Their help was most evident in the data we were able to obtain at no cost — weekly survey data from the firm YouGov, daily data on media coverage from the firm General Sentiment, data on candidate advertising courtesy of The Washington Post, and multiple other datasets from generous colleagues. These data were necessary to make our book stand apart from other accounts of the campaign. Most importantly, we received these data promptly and continuously, allowing us to do analysis while the campaign was under way.
Second, we wrote about our findings in public forums during the campaign itself. This writing had several benefits. It helped ensure that the book would be completed in time. It allowed us to elicit responses to our argument that, at times, led to revisions and corrections — a sort of crowdsourced peer review. And it put our perspective into the conversation happening in the moment. We found blogs to be the ideal venue for doing this because they allowed us to write and publish with minimal editorial delay and to get feedback in comments threads under each blog post. We contributed to The Monkey Cage, YouGov’s Model Politics, Campaign Stops and FiveThirtyEight at The New York Times, and Wonkblog at The Washington Post.
Finally, and perhaps most important to the successful completion of the book, was the innovative plan devised by Princeton University Press (PUP), which certainly took a gamble as well. Our editor at the project’s inception, Charles Myers, convinced us that the book would be more accessible to a non-academic audience if it had a chronological narrative at its core, rather than the thematic structure that academics often favor. Then, as we completed drafts of individual chapters, PUP sent them out for peer review, rather than waiting until we had finished the entire manuscript. PUP had secured reviewers in advance and requested a tight turnaround. PUP also produced the multiple e-chapters that allowed the book to be partially serialized. In their view, having these e-chapters — and giving them away for free — would help build interest in the book. Over 2,000 copies of these chapters were downloaded from Amazon, in addition to an untold number of PDF copies downloaded from the PUP website or The Monkey Cage. Several colleagues assigned these chapters to their students, circulating them further.
PUP also accelerated the process of producing a print volume — giving us stringent deadlines that we had to meet. We managed to do this with modest success, although we created delays by adding a new chapter at the 11th hour and by fine-turning analyses for weeks on end. But ultimately, we finished the manuscript in time to produce a book that would be published alongside, or even before, the journalistic accounts. PUP deserves credit here as well, as it is taking them only three months to turn that final manuscript into a book available for purchase.
What impressed us throughout this process was the press’s flexibility and willingness to innovate. The press showed how to take the existing model of scholarly publishing — one centered on peer review — and modify that model to produce a book that was still rigorous but also timely and, we hope, lively.
Did “The Gamble” Pay Off?
We believe that it did. We sought to tell the story of this election, and we believe that our account provides a novel perspective that challenges much conventional wisdom. More than a few commentators argued that the underlying economic and political fundamentals were not in Obama’s favor. We show that this was untrue: the economy was growing fast enough for the incumbent to be favored. Many commentators also saw the Republican primary as a search for "anybody but Romney." We show that this was also untrue. The many anybodies — Rick Perry, Herman Cain, Newt Gingrich, Rick Santorum, etc. — surged largely because of temporary increases in media coverage of them, and not because Republican voters had any underlying hostility toward Romney himself.
After the election, commentators were quick to attribute Obama’s victory to his superior campaign. We show that the effects of things like campaign advertising and field organizing were likely not large enough to account for Obama’s victory. We also call into question many prevailing interpretations of the election — that it augured a Democratic realignment, that it suggested a profoundly "Liberal America," that it suggested the Republican Party needed a complete overhaul. On the whole, the 2012 election was very much what extant political science research led us to expect. It showed that a book building on and elaborating that research could make a useful contribution.
We also sought to be part of the conversation among journalists and commentators, and we felt included in that conversation. This was reflected in opportunities and invitations to contribute to media outlets — such as our collaboration with Ezra Klein to develop a forecasting model for Wonkblog. It was reflected in the willingness of high-profile journalists and commentators to endorse the book. It was reflected in ways in which commentators chose to engage with political science in their own writing. Even when they disagreed with us, with other political scientists, or with their conception of what "political scientists say," it was better than being ignored.
Of course, we will have a better sense of whether our book has any particular impact after it is out. But regardless we believe — although it is difficult to measure — that political science ideas and findings are much more in the bloodstream of campaign journalism and punditry than they once were.
John Sides is an associate professor of political science at George Washington University. Lynn Vavreck is an associate professor of political science and communication studies at the University of California at Los Angeles.
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The September 11 attack on the U.S. Consulate in Benghazi and subsequent responses from President Obama and Secretary of State Hillary Clinton have been powerful and painful reminders: The extraordinary individuals who become U.S. foreign service officers, as surely as those who join the armed forces, offer not only their skills and expertise but sometimes their very lives to advance United States interests. They are truly in the nation’s service — sometimes in workaday posts, and sometimes in places that become the front lines.
I was on a university campus recruiting applicants for the Pickering Foreign Affairs Fellowships when I learned of the rage erupting in the Middle East. Like millions, I was stunned by news of the violent attack on the Benghazi consulate resulting in the death of Ambassador Christopher Stevens and three other American officials. I felt deep hurt for the victims and their families, and sadness for all Libyans, who have been struggling along with Ambassador Stevens and his team to help Libya complete its transition from decades of dictatorship toward democracy, market economy, and integration with global institutions.
I did not know Ambassador Stevens, but having served as a U.S. ambassador, I know his work. I know how hard it is to help an unstable country in a volatile region through so difficult a transition. Persistent ignorance, hatred, and intolerance in that region — and among some in our own country — continue to ignite and fuel the passion that triggered the violence we witnessed last week and the protests we continue to see in several other countries. The phrase "flash point" is, perhaps, overused. Still, there can be no doubt that in these times, more than ever, even a momentary lack of thought, care, and understanding can lead to widespread and devastating consequences.
While addressing university students in a beginning Arabic language class early on September 12, I underscored the Benghazi tragedy as exactly the reason to continue toward advanced studies in Arabic, and to use that knowledge of Arabic language and cultures in the Middle East creatively to foster greater cross-cultural knowledge, interaction, cooperation, and tolerance at home and abroad. More than this, given the complexity and sometimes the risky nature of relations among all our international allies, potential partners, and competitors, these events demonstrate how urgently we need thoughtful and well-prepared young people to take up the challenge of serving their country.
Recent studies have suggested that, while many young Americans recognize the scope and weight of global issues, too few have a clear understanding of those issues, or of our nation’s place and our partners in them. Even fewer have actually committed themselves to study closely the range of concerns that the United States’ relations with the world represent, or to take a hand, personally, in conducting international business, forming international understandings, and leading international initiatives. Then again, many of the same studies lead us to believe that too few young people think they themselves can actually do much about large-scale concerns.
Ambassador Stevens knew that individuals can and do change relationships between nations, one person at a time. Stories abound of the ways in which he reached out to individual Libyans living among them and getting to know them, their culture, their personal concerns — all in the framework of a sophisticated understanding of the historical, economic, social, cultural, and religious dynamics that shape their lives and their connections with the United States.
This kind of expertise comes from rigorous, determined preparation, from a genuine openness to other cultures, and from deep personal commitment to serve. I see those qualities in the passionate young people I meet on college campuses. I believe that they can and will reach beyond themselves to serve in global affairs, given the opportunity and encouragement to do so, and with the confidence offered by role models like Ambassador Stevens.
I told those university students that there is so much more work to do in this regard in the greater Middle East and throughout the world. The Benghazi tragedy should serve as a wake-up call to young people that they are urgently needed to pursue United States interests and support its relationships worldwide. It should bolster their determination to use their diplomatic talents, experiences, and wise judgment to strive even more vigorously for a more peaceful, secure, democratic, tolerant, and prosperous world. It should demonstrate to them that one person — any one of them, every one of them — can make that difference.
James I. Gadsden is a retired career foreign service ambassador who served as U.S. ambassador to Iceland. He is currently a senior counselor for international affairs at the Woodrow Wilson National Fellowship Foundation