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Brand Fans

Submitted by Doug Lederman on July 24, 2020 - 3:00am

Are people fans of certain brands? In today's Academic Minute, part of Kennesaw State University [1] Week, Amber Hutchins discusses this new ground and how companies are reacting. Hutchins is an associate professor of digital and new technologies at Kennesaw State. A transcript of this podcast can be found here [2].

Academic Minute [3]
Event's date: 
Thursday, July 23, 2020 - 8:30am
Source URL: https://www.insidehighered.com/audio/2020/07/24/brand-fans

Links
[1] https://www.insidehighered.com/college/486840/kennesaw-state-university
[2] https://academicminute.org/2020/07/amber-hutchins-kennesaw-state-university-brand-fans/
[3] https://www.insidehighered.com/academic-minute