Stephanie Hedge is a PhD Candidate in Rhetoric and Composition at Ball State University who specializes in Digital Literacies and is a permanent author at GradHacker. You can follow her on twitter at @slhedge. 
Your Statement of Purpose  document can seem hugely intimidating, particularly if you are an undergraduate writing one for the first time. And frankly, it should feel important. This document is the first point of contact between you and the admissions committee, and it remains the only document within your application package where you are able to speak frankly and directly about who you are and why you want to go to graduate school. It is a navel gazing kind of document, where you think hard about who you are and what you want. It should be at least a little intimidating, and you should definitely not leave it until the last minute. A statement of purpose is your chance to stand out among the crowd, and become more than just grades and test scores.