Halloween seems to bring out the best in higher education web-based creativity. When Todd Sanders  (#SAtech Profle  #1) sent me an email with "Academic Zombies" in the subject, I knew I was in for a treat! The Office of Academic Advising at the University of Wisconsin-Green Bay  (UWGB) has, according to Sanders, "taken to the social web in a big way since July. They've ditched safe and cautious, for risky and fun. This isn't a social web success story, it's a story on the reevaluation of current communication practices... daring to stand out, putting in the extra effort, not fearing failure."
UWGB Academic Advising has an extremely active Facebook Page . The page features videos, photos, polls, contests, information, and a decent amount of engagement for only having 273 "likes." The UWGB Academic Advising Twitter account has long been the envy of academic advisors due to its simple and straightforward username: "Advising ." In September, they held a contest using Twitter while asking students about their secrets to successful studying .
UWGB has also started a new video series called "Your Diploma." While I'm not sure if this method of info-delivery will resonate with students, I did find the Diploma character to be rather entertaining.
This video is more entertaining than informational, and I think it actually might be the best way to use Diploma - not to deliver logistical content, but as a way to make advising more fun.
Note that the scream scene during the zombie video credit roll is UWGB's Provost, Julia Wallace.
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