Mitt Romney, the presumptive Republican presidential nominee, may be making a play for the student vote, but Super PACs that back President Obama are fighting back against the effort.
In a conference call organized by the Romney campaign on Tuesday, Hank Brown, a former U.S. senator and former president of the University of Colorado, predicted a "dramatic turnaround" in the student vote in 2012, Bloomberg  reported. "Four years ago, the president was able to fool a number of our college students into supporting his campaign and the result has been the highest level of unemployment for youth in our country's recorded history," Brown said.
The same day, two pro-Obama PACs released an advertisement based entirely on Romney quotes, in which he boasts of cutting state spending on higher education while he was governor of Massachusetts, expresses skepticism about federal spending on higher education, and tells students concerned about loan debt that they need to look for inexpensive colleges.
And perhaps more powerful than that ad will be President Obama's appearance on "Late Night With Jimmy Fallon," in which he "slow jammed the news" with a focus on student loan issues.