peta2, an offshoot of People for the Ethical Treatment of Animals that focuses on outreach to young people, is capitalizing on the almost-trend of campus cafeterias going meatless with a contest  that will award $1,000 to the first student group to convince a dining hall at its college that currently serves meat to go vegan by Aug. 13. That means getting rid of all animal products – meat, dairy and eggs. The University of North Texas opened a vegan dining hall  last year, and the University of California at San Diego opened a vegan "eatery and lounge"  in January. Others, including the University of California at Davis and Wesleyan University, have taken the less dramatic step  of offering more vegan and vegetarian options or going meat-free for some meals. In August, Paul Quinn College in Dallas announced it would stop serving pork  – but for many menu items it will be replaced with turkey.
The rules: The registered student group must gather at least 100 petition signatures from students at the college; the dining hall must serve at least 200 students daily, and the director of dining services must send written confirmation of this and the change to "an all-vegan dining hall menu" by Aug. 13. PETA will announce the winner -- "if any" -- by Aug. 16.