The Graduate Management Admission Council, which runs the Graduate Management Admission Test, is today introducing Reflect,  a new service to test the "soft skills" of students. GMAC hopes that business schools (and employers and other colleges) will use the test to identify students' personality-related skills, and to help students develop their strengths and compensate for weaknesses. The test will take about 45 minutes and cost $99, which could be paid by the student or by a college wanting to test a class or a cohort. The test consists of more than 500 short answer questions (many of them true/false or yes/no). Those who take the test will get a report on how they score in 10 areas (such as resilience, drive and collaboration) as well as strategies based on their skill level.
Joseph P. Fox, associate dean and director of M.B.A. programs at Washington University in St. Louis, said that his institution wants to try using the test in organizational behavior and leaderships classes. Via e-mail, he said this would be valuable because "year after year employers identify the fact that well-developed soft skills are of paramount importance in the hiring and promotion process. They take the technical skills, tools, and intellectual horsepower as the 'price of entry' into their consideration. But they make the tough (and final) choices based on the other so called 'soft skills.'"
In recent years, the Educational Testing Service has been encouraging the use of the GRE as an alternative to the GMAT, and ETS has promoted its Personal Potential Index  as a tool in which applicants to graduate schools can be measured on some similar characteristics as those that will be measured in Reflect. But a GMAC spokeswoman said that Reflect was not appropriate as an admissions tool.