Coursera, the Silicon Valley-based provider of massive open online courses, is entering the teacher education market. The company is partnering with teachers colleges and other educational institutions to provide online professional development courses for K-12 teachers and parents. The company described the new effort as its first foray into early childhood and K-12 and its first partnerships with non-degree-bearing institutions, including art museums.
With this, the company may be eyeing a professional development market that includes about 3.7 million teachers in American plus millions more across the world. “We want to help K-12 students by helping their teachers,” Coursera co-founder Andrew Ng said in a statement announcing the new program. “Many schools just don’t have the resources to provide teachers and parents the training and support they need. By providing free online courses on how to teach, we hope to improve this.”
A revenue plan was not immediately clear. The company has been committed to offering its courses for free but is charging some users  who want bona fide certificates of completion. A company spokeswoman said in an e-mail that Coursera will be working with school districts to see how the courses could be used for required professional development training and she said teachers are also encouraged to talk to their administrators to seek approval.
Gordon Brown, the United Nations special envoy for global education said in the company statement that Coursera’s plan is “an important and crucial innovation” to meet the “global challenge of training and supporting over 2 million more teachers” by the end of 2015.
Coursera's partners in the venture are University of Washington's college of education; University of Virginia's school of education; Johns Hopkins University's school of education; Match Education’s Sposato Graduate School of Education; Peabody College of education and human development, Vanderbilt University; Relay Graduate School of Education; University of California at Irvine Extension; the American Museum of Natural History; The Commonwealth Education Trust; Exploratorium; The Museum of Modern Art; and New Teacher Center.