Not many universities see their names in Google's bright lights. But on Thursday, the search giant celebrated (through its most visible icon, the daily-changing Doodle on its home page) Rosalind Franklin, after whom suburban Chicago's Rosalind Franklin University of Medicine and Science is named. Franklin played a significant (but underappreciated) role in the discovery and description of the double helix structure of DNA, through the use of x-ray diffraction. The university, formerly known as Chicago Hospital-College of Medicine, took Franklin's name in 2004, and its marketing department suggested that Google honor her with a Google Doodle on what would have been her 93rd birthday. She died in 1958.