The University of California at Irvine, ed tech company Instructure and entertainment network AMC will this fall come together to offer a free, eight-week-long online course based on the hit TV show "The Walking Dead." 
Instructure will provide the class, called "Society, Science, Survival: Lessons from AMC’s 'The Walking Dead,' " through its MOOC platform, Canvas Network. Brian Whitmer, co-founder of Instructure, said the company came up with the idea after casting about for ideas about how to infuse its online course offerings with pop culture. "We have a lot of fans at the company," Whitmer said. "There was overwhelming feedback that this would be 'freaking awesome.’ "
Each module of the course will use examples seen in the first three seasons of the show and tie it to topic areas including mathematics, physics, public health and social sciences. Even though the course uses clips and other materials provided by AMC, lecturer Sarah E. Eichhorn said she is not concerned that the company's involvement affects the course's integrity. "I just saw this as a venue to promote my discipline and share some interesting mathematics," Eichhorn said. "No money is exchanging hands on any sides."
UC-Irvine was announced as a major Coursera partner  in September 2012. Melissa Loble, assistant dean of distance education, said the partnership with Instructure represents another avenue for the institution to experiment with online education.
"We’ve used Coursera in the past because that’s where an opportunity came to us," Loble said. "We really believe in experimenting with all MOOC providers."
The class "meets" for the first time on Oct. 14 -- one day after the first episode of the fourth season airs.