Researchers are tapping into data on students to nudge students through college, according to a report  released Tuesday by Education Sector.
Technology-driven behavioral nudges range from providing students with course recommendations based on the performance of past students to offering study advice via text messaging or counseling over the phone. “By giving students information-driven suggestions that lead to smarter actions, technology nudges are intended to tackle a range of problems surrounding the process by which students begin college and make their way to graduation,” said the report.
Some researchers found that sending reminders about placement tests, orientation and pre-college tasks via text messages to low-income high school graduates increased the likelihood students would be on campus in the fall.
The report, “Nudge Nation: A New Way to Prod Students Into and Through College,” advocated for further research on mining data for students’ benefits.
“Like many other technology initiatives, these ventures are relatively young and much remains to be learned about how they can be made most effective,” the report said. “Already, however, nudge designers are having a good deal of success marrying knowledge of human behavior with the capacity of technology to reach students at larger scale, and lower cost, than would be possible in person.”