At U of All People, we want to attract the caliber of students who apply to Yale or Harvard. But let’s face it: Situated in Left-Middle, Nowhere, with a junior-sized faculty, no football team, and degrees in animal husbandry, we haven’t had a shot at anyone with SATs over 1000 -- that is, we didn’t until our top alum, Bobby “Buzz” Martin, CEO of Amalgamated, Inc., kicked in with an unrestricted donation of $500 million.
Now we’ve got the wherewithal to launch the biggest recruitment campaign around, as soon as we finish building the Buzz basketball stadium and facilities, refurnish the chancellor’s house, and pay off some of those bad loans incurred during the tenure of our last financial officer, D. Fal Cates.
But after that, here’s what we’ll do:
1. Send out a mass mailing to every single high school senior in the United States with a GPA of 3.5 or above and SAT scores over 1250. The packet will include a letter from our newly renovated chancellor, a lottery ticket with a chance to win $100,000 and a drawing date of February 15 (our application deadline), a free UAP cell phone that connects directly to our admissions office, and a CD with photos of our new residence halls and a voice-over by the rap star 50 Cent.
2. Establish 100 UAP scholarships of $100,000 each for deserving applicants who can tell us in 100 words “Why I’m a U of All People Kind of Guy/Gal.” Essayettes will be judged on originality and SAT scores.
3. Promise luxurious accommodations and meals at our new UAP residence halls, which boast DSL connections and video games in every room, not to mention hot tubs and massage chairs for those late-night study sessions. Our food plan from 2006 on will be overseen by the celebrity chef Emeril, who will cook for the students one Thursday a month.
4. Solicit 50 basketball stars to join our renowned team, the Bees, and play in our Buzz stadium. We’ll be culling the top from high schools where we’ve sent our recruiters with lucrative contracts. Athletes will be housed in “the Cave,” our brand-new dormitory that features mink bedding, built-in beer coolers, and selected access to UAP cheerleaders. Go, Bees!
5. Build a new student center, the Buzz-y Bee, with 24/7 service and the Bzzz Discotheque, with guest appearances by Eminem and Beyoncé. Other highlights include a 500-person screening room for first-run films, a casino, and a skinny-dipping pool.
6. Set up a Chancellor-for-the-Day program, in which one lucky student is selected to control the university for 24 hours, from grant oversight to special-events planning.
7. Guarantee employment for 50 percent of our graduating class, with our links to the newly created financial firm of UAP & Co., the law firm of AUP, Ltd., and our entertainment division, PAU Ltd.
8. Overhaul the grounds, including a 36-hole golf course, a ski run, and an artificial beach.
9. Investigate whether we should increase faculty salaries. Note: This item has been shelved for fiscal 2006-7.
We also have plenty of other programs in the works, from Free Money Days in Econ 101 classes to book contracts associated with PAU Ltd. for the students in our creative writing workshops. Or how about our Nobel Dance Program, where we invite Nobel prize winners from all over the globe to visit UAP and show us how they can hoof it at our Bzzz Discotheque? Or our Junior Year Abroad, with snowboard academies in the Swiss and Italian Alps and surfing school in St. Croix?
Gosh, we’ve got so many ideas, generated by the Manhattan-based PR firm of Skule & Dine, we hardly know what to do with them! Our national advertising campaign is set to hit the airways in late August, with a video by the same folks who did those cool iPod commercials, and music written by Coldplay.
U of all People: We’ll steal your heart -- or buy it!
David Galef is a professor of English and administrator of the M.F.A. program in creative writing at the University of Mississippi. His latest book is the short story collection Laugh Track (2002).