The recent announcement  from the California State University System regarding its embrace of edX massive open online courses (MOOCs) is interesting and depressing at the same time. As with many aspects of the MOOC phenomenon, it comes packaged with good and bad aspects bundled up together. Instructors will offer a "special 'flipped' version of an electrical engineering course ... where students watch online lectures from Harvard and MIT at home." So the good is the flipped part because it's more interactive and dynamic and there's less lecture-based didacticism in the classroom due to watching videos at home? Really? The 1970s just called: they want their Open University courses back.
This model perhaps moves the Cal State system forward as it offers more accessibility to content for working adults in a hybrid format. I wish they would just step away from the MOOC terminology, which is, let’s be honest, copying and lending out a videotape in another name. MOOCs have been so beaten up and stolen for self-serving means that the original premise has been lost. As Stephen Downes, one of the forefathers of original MOOCs, stated in a recent blog,  "These arguments miss the point of the MOOC, and that point is, precisely, to make education available to people who cannot afford to pay the cost to travel to and attend these small in-person events. Having one instructor for 20-50 people is expensive, and most of the world cannot afford that cost."
The MOOC spirit has been eroded by institutions and individuals who see an easy way to sound (or just seem) tech-online savvy. MOOCs are being used by many institutions to avoid actually having to discuss issues like ownership of curriculum, scalability and strategic online growth. In a (MOOC) swoosh, difficult governance issues regarding intellectual property, scalability and ownership are gone. Corrupted MOOCs circumvent the need for anything other than talking (lecture-style) to a camera with the hope that the "nice young guys and gals at CoursEdXra" drop me into a backdrop of the Parthenon and/or animate the background with pen cast versions of napkin sketches. There’s no building of an online community, facilitation of discussion threads, not even grading of papers, just, "I’m done — here’s my MOOC!"
MOOCs were originally intended to educate the Masses (M): hundreds of thousands who “cannot afford to enroll or travel to classes.” They were all Open (O): Open Content provided or supported by Saylor.org, Creative Commons and others. Now Open no longer means open resources — it has been unofficially changed to mean "open to anyone." Don’t get me wrong. Being more available to more people isn’t in itself a bad thing, but it does move the focus away from the original intent, which was to provide free, quality educational materials. The second O stands for Online — unless it’s a hybrid offered in a flipped classroom in which students have watched a video before coming to class (sigh). C = Course. Well, I guess one out of four is not bad if 10 percent retention is acceptable.
Original MOOCs (oMOOCs) were free, or at least extremely affordable, fully online, well-crafted and contained a lot of interesting pedagogy and instructional design. The target demographic was the underserved, both nationally and internationally. Per Downes, they were "not designed to serve the missions of the elite colleges and universities...." but rather "designed to undermine them, and make those missions obsolete."
Hijacked MOOCs are flagship (institution)-led, starting to cost (increasingly), often hybrid, faculty headshot to camera, tech sophistication layered on, little-to-zero impact on faculty member revisiting / learning? pedagogy (in any format) and not very massive. They're mostly taken by education technologists, already-qualified individuals and Tom Friedman. 
It’s the strategic analysis and "nuanced discussion" that I want us all back to. Proper MOOCs may work for some, others may just choose to use open online materials and some may even have a mission to support affordable education for underserved communities (my favorite). But let’s not kid ourselves. Co-opting a MOOC label does not make an offering edgy. Get strategy and rationale nailed first, worry about the acronym later.
Kevin Bell is the executive director for online curriculum development and deployment at Northeastern University's College of Professional Studies. This essay is adopted from a posting at the blog Aspire.