With all the Super Bowl hype (and there was plenty before the game, given Deflategate), little attention has been paid to the irony of where the actual game was played in Arizona: the University of Phoenix Stadium. Yes, really.
Is there anything we can learn from the Super Bowl’s location for those of us toiling in the weeds of higher education?
The University of Phoenix, which boasts online enrollment in excess of 200,000 students at present (a decline from only several years ago when they had well more than half a million students), offers hundreds of degree programs at the undergraduate and graduate levels. Its Web site promotes a variety of tutoring and support programs, and the university has actual physical locations for classes in 39 states, although most courses are offered online.
There is one thing the University of Phoenix most assuredly does not offer: intercollegiate athletics. Why would an institution of higher learning have a stadium named after it when that institution has no athletic offerings?
So, here’s a brief quiz as to possible explanations for why the University of Phoenix agreed in 2006 to pay $154.5 million over 20 years for the right to have its name used in perpetuity on the then new stadium in Arizona. Pick a, b, c, d, or e:
b. It provides excellent ongoing marketing of the university, with its name promoted as part of the events held at the stadium, which include one of the most highly viewed sports events in the world. (Note: It’s the site of the Final Four in 2017.) Aren’t all higher education institutions investing in ways to market themselves better?
c. The stadium is big, holding up to 72,200 people with room for expansion, paralleling the university’s expansive approach to online learning that can serve thousands of students. What college is not looking to grow enrollment?
d. The construction of the stadium involved many partnerships, including with the Arizona Sports & Tourism Authority, and the University of Phoenix also just partnered with historically black colleges. Which institution is not seeking increased revenue or savings through partnering?
e. All of the above.
The answer, of course, is all of the above.
Now, for the bonus question: Who is the star high school running back who indicated he considering attending the University of Phoenix (actually, if the truth be told, he might likely want to play in its stadium for the Cardinals a year or two after he starts college)? The answer is Soso Jamabo, who is cleverly taking a swipe at the absurdity of college recruiting by conducting interviews against a backdrop containing the names of institutions he might ostensibly choose to attend -- including the University of Phoenix. By the by, the University of Phoenix tweeted that it was accepting Jamabo as a student.
Here’s a more deliberative take on all this. The very questions raised by the Super Bowl’s location are emblematic of the issues facing higher education: developing unique marketing opportunities to improve student enrollment and institutional name recognition; sorting through complex fiscal choices including strategies for developing auxiliary revenue streams; assessing the role, quantify and quality of online learning for students; addressing the challenges and cost of intercollegiate athletics; identifying partnership opportunities that improve the student experience and reduce costs or increase revenue; and determining what new construction merits the expenditure and accompanying borrowing.
University of Phoenix Stadium brings to mind the Shakespearean question, “What’s in a name?” spoken by Juliet. The answer here is this: nothing and everything.
Karen Gross is the former president of Southern Vermont College.
My college career began with remedial courses at a community college and ended four years later with a bachelor’s degree from Cornell University.
This makes people flinch. But we all have an unexpected flame inside of ourselves waiting to be lit. I always believed this to be true. Others did not, and justifiably so, as my grades in high school were inconsistent. The marks on my report card followed the waves of my depression.
President Obama’s proposal to expand access to community colleges has many asking why the country should focus on students with the odds against them. I offer my story as one to think about amid this debate.
When I was a high school senior, expensive private colleges seemed unrealistic and only small, flimsy envelopes arrived from four-year state colleges. I scanned the website of Raritan Valley Community College, remembering that a high-achieving friend had just enrolled. That was enough to convince me to apply.
I received a startling text from my aunt after announcing my decision to attend Raritan Valley. “You're going to fail out and ruin your life," read the message. My aunt knew the stereotypes of community college too well. Those who attend two-year schools are thought to be defeatist, uninspired, and lacking in follow-through, according to the stereotype. My parents started community college with the intention of earning a degree, but walked away empty-handed.
Feeling perplexed, I quickly wrote back, “Students transfer from community colleges into top schools like Pepperdine and Syracuse all of the time! There's also an honors society. Some people even get full scholarships. I just need to get above a 3.5.”
"That's never going to happen,” read the message that flashed across the screen of my phone. I was disappointed. She feared that if I went to community college I would derail, forfeiting all hopes for a successful life.
For me, forfeiting wasn’t an option. The eccentric and quick-witted professors, personable and encouraging nature of the college president, and wealth of opportunities to explore made Raritan Valley Community College a well-kept secret that I was fortunate enough to discover.
My mathematics professor enlightened our class with her first lesson. “To be fully proficient in any subject,” she said, “studying an additional six to nine hours each week is essential.” I went home and immediately reorganized my schedule to accommodate this formula for mastery.
The tutoring center was my sanctuary. Although passes to the center were limited, I still managed to convince my professor to give me a few extra. I treated them like golden tickets, rejoicing as I danced down the hallway to book my appointment. In the end, my professor’s ultimate study formula proved to be correct. The high-achieving student within me finally took form.
I was no longer ashamed of not having it all together in high school. I belonged in this land of lost toys. The students I interacted with varied in age. They shared identical challenges but told unfamiliar stories. Community colleges accept more than just everyone’s application. Community colleges welcome all students and support them in their pursuit to improve their lives with education. There’s a reason no other academic institution is more accepting.
I applied to Cornell University with my fingers crossed. When I was accepted and decided to major in communication, I knew the odds were still against me. I didn’t anticipate that community college would lead me to graduating from one of the most competitive universities in the world. However, the tenacity I gained over those two years enabled me to face the odds and flourish.
Now, I share the stories of academically struggling children from low-income neighborhoods for the education nonprofit Practice Makes Perfect. We accept all types of scholars because we know they can achieve academic success through our five-week summer education programs. Learning in an environment that promotes acceptance, whether a summer program or a local community college, can strengthen a weak flame into becoming an invincible fire.
Please think about my story when you think about why community colleges matter – in the decisions of high school guidance counselors, state legislators who allocate funds, and members of Congress who now have a unique opportunity to make a difference.
Casey Randazzo is communication coordinator for Practice Makes Perfect, an intergenerational program that matches struggling elementary and middle school students with high-achieving middle and high school students with the supervision of college interns and expert teachers for an intensive academic summer program. She studied communication at Raritan Valley Community College and received her bachelor’s degree from Cornell University in 2013.