The teaching of introductory economics at the college level remains substantively unchanged from the college classroom of the 1950s, more than 60 years ago. The teaching of other introductory courses, from psychology to biology, has changed dramatically -- with new knowledge and, more importantly, new pedagogical techniques. Today's students are also very different, not accustomed to sitting through 50-minute lectures, taking detailed notes of material and techniques, the value of which has yet to be demonstrated to them.
Thus, it is little wonder that more students do not elect introductory economics or, following the course, do not take more economics. Grades tend to be lower in introductory economics, discouraging many students from taking additional courses. The concern is paramount. In today’s complicated world, the design of sound policy requires an understanding of economic principles. Yet, so many who are deciding on policy, particularly voters, as it is they who elect policymakers in democracies, are frequently ignorant of economic principles. Now many students do major in economics, but frequently for what is perceived to be enhanced employment practices in the business world. Love of the study of economics does not seem to be manifested by many students. If a school has an undergraduate business major, the number of economics majors fall precipitously. Fewer and fewer graduates of liberal arts colleges go on into economics Ph.D. programs that are increasingly populated by very able international students.
Also, our traditionally underrepresented groups are truly underrepresented as students of economics. Women, though more than a majority of today’s college students, still shy from economics, as shown by a recent study done by Professor Claudia Goldin of Harvard University. African Americans and Latinos also are not well-represented in college economics classrooms. Why? Different hypotheses, each of which probably has some significance, include a particular alienation from the teaching methods, lack of role models in the classroom, difficult material and low grades combined with the additional challenge of being a minority student or a first-generation student. Also, normative issues such as poverty and discrimination are frequently marginalized, reducing the relevance of the course to many students.
Recently I chaired a meeting that had faculty members from over 60 undergraduate economics programs to discuss both Advanced Placement economics and the future of the college introductory course. There was consensus that the course seemed to be structured and taught, consistent with the first edition of Paul Samuelson’s famous and dominating textbook, Economics: An Introductory Analysis in 1948 (to continue toward 20 editions!). Texts and the course seem to mirror the major theoretical components of basic microeconomics and macroeconomics. Much has been added (e.g., game theory and rational expectations) with little subtracted (maybe labor unions and Keynesian fixed price case). The result is a rather encyclopedic textbook with 30 or more chapters.
Faculty race through as much of this material as is possible. With such breadth of material, depth is frequently sacrificed. Students are more frequently memorizing and not as frequently learning. Grades tend to be among the lowest in introductory college courses and student satisfaction highly variable. Most distressingly, students are not necessarily learning to think like economists and understand the power of economics as an explanatory tool for human behavior.
Thus, there is momentum to address the deficiencies of this extraordinarily important introductory course. More faculty are aware of these problems and recognize some lack of student enthusiasm. The College Board has initiated the discussion that I mentioned with groups conveyed to look at both introductory microeconomics and introductory macroeconomics. Under the guidance of respected economist John Siegfried (of Vanderbilt University) and a blue-ribbon committee of university economists, the National Council for Economic Education has developed 20 standards for economic understanding and literacy, applicable to differing levels of education. Textbook companies are now offering customized books so that a faculty member need not present 30-plus chapters to a student, but rather can customize 10 or 20 that will form the basis of a streamlined course, one in which students can truly learn economic concepts.
With such positive momentum, will the worthy objective of a newly inspired and improved economics courses become a reality any time soon? Obstacles still exist. Tradition and lethargy can be powerful brakes on new methods and ideas. Also, a course with less breadth means the elimination of some topics. Which will they be? For some economics faculty, labor markets can be eliminated; for others, labor markets form the heart of both microeconomics, and certainly macroeconomics. Yet the payoff is potentially so high.
From my perspective, students who take introductory economics should complete the course with some understanding of 1) why income inequality exists and how to address it, 2) the means by which negative externalities like pollution should be addressed, 3) international economic exchanges can be mutually beneficial, 4) what were causes of our most recent Great Recession, 5) how to address long-term unemployment, and 6) the causes of global inequality. Such a course would be of greater interest to our students in 2014.
In a world full of excruciatingly complex and dangerous problems (from income inequality to environmental degradation), economics, as a discipline, must be a central player as orderly resolution is sought. As mentioned, students might actually study in an economics course the causes and consequence of the Great Economic Recession of 2008. Today, such a topic is often too esoteric and not part of the mainstream cannon of economics. A generation of students, from varying backgrounds and experiences, should be taught to appreciate and even admire the power and the logic of economic analysis. Parents, students, and voters, you all must help to ensure that this opportunity for important educational analysis is not lost.
Clark G. Ross is Johnston Professor of Economics and dean of faculty emeritus at Davidson College.
Telltale fast clicks of laptop arrow keys gave away my distracted student from 30 feet off.
So engrossed was he in a 1980s role-playing game that he barely noticed when I leaned in to whisper how entirely inappropriate his behavior was during my digital humanities class at Dartmouth College. As a noted visiting technology and culture speaker held forth on participatory culture and Wikipedia — in which my students had expressed an avid interest — I was shocked as he and many others openly engaged with their Facebook pages.
Why would he play a game in a class he insisted he enjoyed? He had been playing the game before he went to bed, so when he opened his computer in class, "the game was just there, so I started playing," he explained to me during office hours. He didn't intend to check out from a class he likes.
But he did.
This incident is particularly ironic as we had discussed in the previous class the myth of multitasking and dialogued about the Stanford University professor Clifford Nass. Now, some class members can handle themselves with their technology; about a third cannot. Multitasking makes us poor learners, studies show. It not only hurts the perpetrator by splitting their focus and attention, but it hurts those sitting around the multitasker and lowers everyone’s overall performance on each task. While millennials may think they have better multitasking chops than older generations, data show this assumption to be false. Unfortunately, science tells us the human brain is not meant to multitask and succeed — even if people truly believe they are good at it.
As a digital humanities professor, I spend many waking hours communicating and creating on a computer. I deeply understand the exciting possibilities offered by digital tools because I spend a great deal of time designing them: in fact, I’ve designed a class that minimizes lecture time to create engaging activities involving mapping, making diagrams and hosting debates on virtual experiences. I also know there's a time and place to engage with actual people. There is a rising concern among faculty members across the country on the need to investigate classroom culture regarding technology so students might actually benefit.
Clearly, the lure of the laptop is too compelling to resist.
Some people might say we should use technology for activities that “flip” the traditional lecture class. In line with this thinking, I have run hands-on activities one to two times a week with great success. During those activities, students are focused and use technology to further learning.
But most days, there will come a time where faculty or guest speakers actually speak, or dialogue happens or provocative points are raised. It is then that students with technology-control issues immediately check out and check into Facebook or online games or shoe shopping. Unless they are directly involved in a hands-on activity for which they will be accountable in public by the end of class, it is much easier to give in to the presence of technology and lose the experience of direct engagement.
Is this chronic narcissism? Or is this phenomenon a desire to escape the confines and taxing nature of concentration? Does this "checking out to check in" represent an insatiable need for immediate news in the "fear of missing out"? In 2013, an international team of researchers designed a way to measure fear of missing out and found people under age 30 were more affected, as were those who reported low levels of connectedness, competence and self-autonomy. This research supports earlier findings that the lonely and bored were more apt to rely on social media and feel left out if they miss out.
Yet students also miss out if they cannot listen and engage with the world in front of them. The presence of technology in a class may not work unless the active learning is active all of the time or, I would suggest, our culture changes such that the live, in-person exchange is more valuable than whatever the student is doing with his or her own technologies.
In higher education, themes of dialogue, listening and presence are a core part of the college experience. We know from research that employing "embodied cognition" -- that is, learning from all of the senses-- is a more holistic and effective way to learn. There is so much to the human experience that is reflected in a face to face meeting, where body language, expression, tone of voice, and others around create a whole-body experience. If higher education continues its mission to support experiential learning, this may mean we must reestablish forms of learning centered back in bodily experience, and lean a little less on technology to transform ourselves.
We need a culture change to manage our use of technology, to connect when we want to and not because we psychologically depend on it. Enough is enough. We need strategies for unplugging when appropriate to create a culture of listening and of dialogue. Otherwise, $20,000 to $60,000 a year is a hefty entrance fee to an arcade.
Mary Flanagan is a distinguished professor of digital humanities at Dartmouth College and a fellow of The OpEd Project.
“What would the United States look like if we really gave up on liberal education and opted only for specialized or vocational schools? Would that really be such a bad thing?”
The interviewer was trying to be provocative, since I’ve just written a book entitled Beyond The University: Why Liberal Education Matters. What exactly would be the problem, he went on, if we suddenly had a job market filled with people who were really good at finance, or engineering, or real estate development?
Apart from being relieved that he hadn’t included expertise in derivatives training in his list of specializations, I did find his thought experiment interesting. Would there be real advantages to getting students to hunker down early into more specific tracks of learning? In that way they would be “job ready” sooner, contributing more quickly to the enterprises of which they are a part, and acquiring financial independence at the same time. Would that really be such a bad thing?
The debate between those who want students to specialize quickly and those who advocate for a broad, contextual education is as old as America itself. The health of a republic, Thomas Jefferson argued, depends on the education of its citizens. Against those arguing for more technical training, he founded the University of Virginia, emphasizing the freedom that students and faculty would exercise there. Unlike Harvard University and its many imitators, devoted to predetermined itineraries through traditional fields, he said, Virginia would not prescribe a course of study to direct graduates to “the particular vocations to which they are destined.”
At Mr. Jefferson’s university, “every branch of science, useful at this day, may be taught in its highest degree.” But who would determine which pursuits of knowledge would prove useful?
Jefferson, a man of the Enlightenment, had faith that the diverse forms of learning would improve public and private life. Of course, his personal prejudices limited his interest in the improvement of life for so many. However, his conception of “useful knowledge” was capacious and open-ended – and this was reflected in his design for the campus in Charlottesville. He believed that the habits of mind and methods of inquiry characteristic of the modern sciences lent themselves to lifelong learning that would serve one well whether one went on to manage a farm or pursue a professional career. It is here we see the dynamic and open-ended nature of Jefferson’s understanding of educational “usefulness.”
His approach to knowledge and experimentation kept open the possibility that any form of inquiry might prove useful. The sciences and mathematics made up about half of the curriculum at Virginia, but Jefferson was convinced that the broad study of all fields that promoted inquiry, such as history, zoology, anatomy and even ideology would help prepare young minds. The utility was generally not something that could be determined in advance, but would be realized through what individuals made of their learning once outside the confines of the campus. The free inquiry cultivated at the university would help build a citizenry of independent thinkers who took responsibility for their actions in the contexts of their communities and the new Republic.
Jefferson would have well-understood what many business leaders, educators and researchers recognize today: that given the intense interconnection of problems and opportunities in a globalized culture and economy, we require thinkers who are comfortable with ambiguity and can manage complexity. Joshua Boger, founder of Vertex Pharmaceuticals (and chair of the board at Wesleyan University), has pointed out how much creative and constructive work gets done before clarity arrives, and that people who seek clarity too quickly might actually wind up missing a good deal that really matters. Boger preaches a high tolerance for ambiguity because the contemporary world is so messy, so complex.
Tim Brown, CEO of IDEO, one of the most innovative design firms in the world, has lamented that many designers “are stuck with an approach that seems to be incapable of facing the complexity of the challenges being posed today.” He calls for a flexible framework that leaves behind static blueprint preparation for “open-ended, emergent, evolutionary approaches to the design of complex systems can result in more robust and useful outcomes.” Like many CEOs across the country, Brown recognizes that more robust and useful outcomes will come from learning that is capacious and open-ended -- from liberal education.
At the Drucker Forum last year, Helga Nowotny, president of the European Research Council, described what she called the “embarrassment of complexity” – efforts based in data analysis to dissolve ambiguity that lead to more conformity and less creativity. She called for an ethos among business and government leaders that would instead “be based on the acknowledgement that complexity requires integrative thinking, the ability to see the world, a problem or a challenge from different perspectives.” That’s a call for integrative thinking based in liberal learning.
In America, liberal education has long been animated by the tension between broad, open-ended learning and the desire to be useful in a changing world. Calls for dissolving this tension in favor of narrow utilitarian training would likely produce just the opposite: specialists unprepared for change who will be skilled in areas that may quickly become obsolete.
So, what would America look like if we abandoned this grand tradition of liberal education? Without an education that cultivates an ability to learn from the past while stimulating a resistance to authority, without an education that empowers students for lifelong learning and inquiry, we would become a cultural and economic backwater, competing with various regions for the privilege of operationalizing somebody else’s new ideas. In an effort at manic monetization without critical thinking, we would become adept at producing conformity rather than innovation.
The free inquiry and experimentation of a pragmatic liberal education open to ambiguity and complexity help us to think for ourselves, take responsibility for our beliefs and actions, seize opportunities and solve problems. Liberal education matters far beyond the university because it increases our capacity to shape a complex world.
We write as faculty members teaching in gender/sexuality studies, critical race studies, film and visual studies, literary studies, and cognate fields. We empathize with the difficulties our students bring into the classroom, from their pasts and/or from their ongoing battles with violence, sexual assault, racism, and other traumatizing events, both everyday and extraordinary. As faculty of color, female, and/or queer faculty, many of us have had some of the same experiences.
However, we are concerned about the movement on college campuses to mandate or encourage “trigger warnings” – notifications that class material may cause severe negative reactions – on class syllabuses. We are currently watching our colleagues receive phone calls from deans and other administrators investigating student complaints that they have included “triggering” material in their courses, with or without warnings. We feel that this movement is already having a chilling effect on our teaching and pedagogy. Here, we outline why a movement with the very salutary intent of minimizing student pain may be, in fact, ineffectual as well as harmful to both students and faculty. We offer this outline in the spirit of collective engagement amongst faculty, students, and administrators because we want to support both faculty in their choice to teach difficult material and students in their need for an ethic of care at the university.
1. Faculty cannot predict in advance what will be triggering for students.The idea that trauma is reignited by representations of the particular traumatizing experience is not supported by the research on post-traumatic stress disorder and trauma. Flashbacks, panic attacks, and other manifestations of past trauma can be triggered by innocuous things: a smell, a sudden movement, a color. There is simply no way for faculty to solve for this with warnings or modified course materials.
An Alternative Point of View
Angus Johnston thinks the concept is a worthy addition to a syllabus and promotes good teaching values. Read
2. There is no mechanism, in the discourse of “triggering,” for distinguishing material that is oppositional or critical in its representation of traumatizing experience from that which is sensationalistic or gratuitous.
3. Most faculty are not trained to handle traumatic reactions. Although many of us include analyses of the cultural logics and legacies of trauma and/or perpetration in our courses, this expertise does not qualify faculty to offer the professional responses traumatized students may need. Institutions seriously committed to caring for traumatized students ought to be directing students, from their first days on campus, to a rich array of mental health resources. Trigger warnings are not an adequate substitute for these resources or for the information students need to get help.
4. PTSD is a disability; as with all disabilities, students and faculty deserve to have effective resources provided by independent campus offices that handle documentation, certification, and accommodation plans rather than by faculty proceeding on an ad hoc basis.
5. Trigger warnings may encourage students to file claims against faculty rather than seek support and resources for debilitating reactions to stressors. In fact, the complaint is implied in the structure of a warning; the warning serves as a guarantee that students will not experience unexpected discomfort and implies that if they do, a contract has been broken.
6. Even the best-intended, ad hoc declarations on syllabuses by individual faculty may lead students to expect or demand similar “disclosures” from other faculty who may feel that other ways of addressing students’ emotional reactions to material are more effective.
7. Faculty of color, queer faculty, and faculty teaching in gender/sexuality studies, critical race theory, and the visual/performing arts will likely be disproportionate targets of student complaints about triggering, as the material these faculty members teach is by its nature unsettling and often feels immediate.
8. Untenured and non-tenure-track faculty will feel the least freedom to include complex, potentially disturbing materials on their syllabuses even when these materials may well serve good pedagogical aims, and will be most vulnerable to institutional censure for doing so.
9. Trigger warnings may provide a dangerous illusion that a campus has solved or is systematically addressing its problems with sexual assault, racial aggression, and other forms of campus violence, when, in fact, the opposite may be true.
10. Trigger warnings may strike some as a cost-effective solution to rising concerns about student mental health, campus cultures that condone sexual assault, and similar big-ticket issues. However, there are hidden costs to a trigger warning policy, for example, the expense, labor, and loss of trust and morale that result from the increased number of Title IX complaints against professionally vulnerable faculty members.
What do we propose as an alternative to trigger warnings? We feel faculty and students are best-served by the following:
1. From faculty -- syllabuses and/or pages on course websites that include referral to on-campus resources available to students experiencing difficulties with course materials in ways that need to be addressed with specific expertise – counseling resources, support groups, advising, relevant student organizations, etc. If such resources do not exist or are insufficiently funded, we believe our efforts should be directed toward establishing and increasing support for them. Mandating trigger warnings should not be a substitute for this important work.
2. From administrators -- systematic, robust, and proactive institutional attention to such matters as sexual assault, racially motivated attacks, harassment, and other practices of violence on campus.
3. From faculty and administrators -- faculty development opportunities that will enhance our ability to recognize and respond appropriately to students’ strong emotional reactions to materials that ask them to witness or analyze violence, question their own privilege, understand their own place in structures of injustice, and undertake other psychologically difficult tasks.
4. From students -- awareness that the faculty who teach the very materials that help them understand and combat racism, sexism, heterosexism, ableism, etc., as well as trauma, violence, and practices of injustice, are often the most vulnerable members of their professional context. Administrations may use student complaints to marginalize particular faculty and particular topics, and/or use a trigger mandate/recommendation to delimit what can be taught in the first place.
Some students may read trigger warnings as evidence that faculty and the university care for them and recognize their histories of trauma. We believe the university has a responsibility to provide that care in the form of appropriate resources and support beyond any statement on a course syllabus. As well-intended as trigger warnings may seem, they make promises about the management of trauma’s afterlife that a syllabus, or even a particular faculty member, should not be expected to keep.
The authors of this piece are:
Elizabeth Freeman, professor of English at the University of California at Davis.
Brian Herrera, assistant professor of theater at Princeton University.
Nat Hurley, assistant Professor of English and film studies at the University of Alberta.
Homay King, associate professor of the history of art at Bryn Mawr College.
Dana Luciano, associate professor of English at Georgetown University.
Dana Seitler, associate professor of English at the University of Toronto.
Patricia White, professor of film and media studies at Swarthmore College.
Trigger warnings in the classroom have been the subject of tremendous debate in recent weeks, but it’s striking how little the discussion has contemplated what actual trigger warnings in actual classrooms might plausibly look like.
The debate began with demands for trigger warnings by student governments with no power to compel them and suggestions by administrators (made and retracted) that faculty consider them. From there the ball was picked up mostly by observers outside higher ed who presented various arguments for and against, and by professors who repudiated the whole idea.
What we haven’t heard much of so far are the voices of professors who are sympathetic to the idea of such warnings talking about what they might look like and how they might operate.
As it turns out, I’m one of those professors, and I think that discussion is long overdue. I teach history at Hostos Community College of the City University of New York, and starting this summer I’m going to be including a trigger warning in my syllabus.
I’d like to say a few things about why.
An Alternative Point of View
Seven humanities professors offer
10 reasons that "trigger warnings"
are counterproductive. Read more.
To start off, I think it’s important to be clear about what trigger warnings are, and what purpose they’re intended to serve. Such warnings are often framed — and not just by critics — as a “you may not want to read this” notice, one that’s directed specifically at survivors of trauma. But their actual purpose is considerably broader.
Part of the confusion arises from the word “trigger” itself. Originating in the psychological literature, the term can be misleading in a non-clinical context, and indeed many people who favor such warnings prefer to call them “content warnings” for that reason. It’s not just trauma survivors who may be distracted or derailed by shocking or troubling material, after all. It’s any of us, and a significant part of the distraction comes not from the material itself but from the context in which it’s presented.
In the original cut of the 1933 version of the film "King Kong," there was a scene (depicting an attack by a giant spider) that was so graphic that the director removed it before release. He took it out, it’s said, not because of concerns about excessive violence, but because the intensity of the scene ruined the movie — once you saw the sailors get eaten by the spider, the rest of the film passed by you in a haze.
A similar concern provides a big part of the impetus for content warnings. These warnings prepare the reader for what’s coming, so their attention isn’t hijacked when it arrives. Even a pleasant surprise can be distracting, and if the surprise is unpleasant the distraction will be that much more severe.
I write quite a bit online, and I hardly ever use content warnings myself. I respect the impulse to provide them, but in my experience a well-written title and lead paragraph can usually do the job more effectively and less obtrusively.
A classroom environment is different, though, for a few reasons. First, it’s a shared space — for the 75 minutes of the class session and the 15 weeks of the semester, we’re pretty much all stuck with one another, and that fact imposes interpersonal obligations on us that don’t exist between writer and reader. Second, it’s an interactive space — it’s a conversation, not a monologue, and I have a responsibility to encourage that conversation as best I can. Finally, it’s an unpredictable space — a lot of my students have never previously encountered some of the material we cover in my classes, or haven’t encountered it in the way it’s taught at the college level, and don’t have any clear sense of what to expect.
For all these reasons, I’ve concluded that it would be sound pedagogy for me to give my students notice about some of the challenging material we’ll be covering in class — material relating to racial and sexual oppression, for instance, and to ethnic and religious conflict — as well as some information about their rights and responsibilities in responding to it. Starting with the summer semester, as a result, I’ll be discussing these issues during the first class meeting and including a notice about them in the syllabus.
My current draft of that notice reads as follows:
Course Content Note
At times this semester we will be discussing historical events that may be disturbing, even traumatizing, to some students. If you ever feel the need to step outside during one of these discussions, either for a short time or for the rest of the class session, you may always do so without academic penalty. (You will, however, be responsible for any material you miss. If you do leave the room for a significant time, please make arrangements to get notes from another student or see me individually.)
If you ever wish to discuss your personal reactions to this material, either with the class or with me afterwards, I welcome such discussion as an appropriate part of our coursework.
That’s it. That’s my content warning. That’s all it is.
I should say as well that nothing in these two paragraphs represents a change in my teaching practice. I have always assumed that if a student steps out of the classroom they’ve got a good reason, and I don’t keep tabs on them when they do. If a student is made uncomfortable by something that happens in class, I’m always glad when they come talk to me about it — I’ve found we usually both learn something from such exchanges. And of course students are still responsible for mastering all the course material, just as they’ve always been.
So why the note, if everything in it reflects the rules of my classroom as they’ve always existed? Because, again, it’s my job as a professor to facilitate class discussion.
A few years ago one of my students came to talk to me after class, distraught. She was a student teacher in a New York City junior high school, working with a social studies teacher. The teacher was white, and almost all of his students were, like my student, black. That week, she said, one of the classes had arrived at the point in the semester given over to the discussion of slavery, and at the start of the class the teacher had gotten up, buried his nose in his notes, and started into the lecture without any introduction. The students were visibly upset by what they were hearing, but the teacher just kept going until the end of the period, at which point he finished the lecture, put down his papers, and sent them on to math class.
My student was appalled. She liked these kids, and she could see that they were hurting. They were angry, they were confused, and they had been given nothing to do with their emotions. She asked me for advice, and I had very little to offer, but I left our meeting thinking that it would have been better for the teacher to have skipped that material entirely than to have taught it the way he did.
History is often ugly. History is often troubling. History is often heartbreaking. As a professor, I have an obligation to my students to raise those difficult subjects, but I also have an obligation to raise them in a way that provokes a productive reckoning with the material.
And that reckoning can only take place if my students know that I understand that this material is not merely academic, that they are coming to it as whole people with a wide range of experiences, and that the journey we’re going on together may at times be painful.
It’s not coddling them to acknowledge that. In fact, it’s just the opposite.
Angus Johnston teaches history at Hostos Community College and is the proprietor of the website studentactivism.net.
There has been extensive hand-wringing about what can be done to help young graduates succeed in today’s tough labor market – especially in the spring, as high school seniors decide on their college offers, and college seniors prepare to graduate and face the world. Unemployment and underemployment rates among recent college graduates in the United States – largely a result of the recession’s lingering damage – are too high. And we’ve all seen the headlines questioning the value of college and the surveys that show employers bemoaning the “preparedness gap.”
But I am full of optimism.
As a university president, I spend far too much time among skilled, talented, motivated young people to be anything but hopeful about the future of higher education and the capabilities of the millennial generation – those born roughly between the early 1980s and the early 2000s. And honestly, surveys by my institution, Bentley University, of recruiters and students don’t reflect these headlines.
It’s perplexing. Is there such a disconnect to good jobs with this generation? And if there is one, let’s figure out how to resolve it instead of repeatedly touting the problem. So we chose to dig a little deeper and try to uncover the real issues. How do key stakeholders actually view the preparedness issue? And, more important, what will it take to ensure that millennials are fully prepared to succeed in the workplace?
We commissioned KRC Research to conduct a comprehensive preparedness survey of over 3,000 stakeholders, including employers, higher education leaders, students, parents, and recent college graduates. The survey found consensus in surprising places -- from rating recent graduates’ level of workforce preparedness to defining exactly what preparedness means.
One of the most interesting set of findings revealed that businesses are conflicted about the skills they want in their new employees and, consequently, are sending mixed messages to the marketplace. A majority of business decision-makers and corporate recruiters say that hard and soft skills are equally important for success in the workplace. (Hard skills are tangible ones, such as a student’s technical and professional skills, while soft skills include communicating well, teamwork and patience.)
Yet when asked to assess the importance of a comprehensive set of individual skills, business leaders put soft skills at the top of their list and industry and job-specific skills at the bottom; only 40 percent of employers say that the latter are important to workplace success. But while employers say soft skills are vital to long-term career success, they prefer to hire candidates with the industry-specific skills needed to hit the ground running, even if those candidates have less potential for future growth.
In the face of such conflicting information from employers, how should students and educators respond? Should they emphasize soft skills or hard skills?
The answer: This is a false choice. Students don’t need to – and shouldn’t have to – choose between hard and soft skills. It’s important for colleges to arm students with both skill sets -- whether a student is majoring in business or literature. By developing curriculums that fuse liberal arts and professional skills and by providing hands-on learning experiences, we can give our students the range of skills that are critical for the modern workplace.
This “fusion” was one of the popular solutions tested in the survey, and many schools are doing it already. Brandeis University, a private university with a liberal arts focus, says that its new undergraduate business program is already one of its most popular majors. (Brandeis points out that most of its business majors are double majors.) At West Virginia University, the College of Business and Economics and the School of Public Health have partnered to create a dual-degree program that will infuse business skills into the field of public health. At Georgetown’s McDonough School of Business, students in the freshman “Ethics of Entrepreneurship” seminar take on a semesterlong project designed to help them flex their critical thinking and writing muscles in a global and social framework.
Bentley has also adopted several strategies to ensure we are preparing our students for success. Virtually every student here majors or minors in business, while simultaneously pursuing a core of arts and sciences courses that focus on expanding and inspiring traditional “business” thinking. We recently expanded on our popular liberal studies major, an optional second major combined with a business major, by launching six-credit “fusion” courses co-taught by business and arts and sciences faculty. Combinations include a management course (Interpersonal Relations in Management) with an English course (Women and Film) to explore how women are perceived in film and how this can affect management styles; and a global studies course (U.S. Government and Politics) with an economics course (Macroeconomics) to teach how politics and economics work together and to demonstrate that understanding both is often essential to doing either one well.
All this study must be combined with hands-on, “experiential” learning – the pathway to hard skills. This is where business organizations can play an important role. Santander, the global, multinational bank, created a scholarship program to support academic, research, and technological projects – we are proud to be one of the 800 institutions in their program. Corporate partners can also help shape curriculums to teach skills as they are actually practiced in the workplace. EY LLP (formerly Ernst and Young) worked closely with us to merge accounting and finance for freshmen and sophomores, since those disciplines are inextricably linked in the business environment.
These strategies aim to equip students with both hard and soft skills and they can be adopted and adapted by many colleges. A challenge in higher education is that some academic models can be so discipline-specific that students miss out on cross-disciplinary opportunities to integrate their knowledge. But it doesn’t have to work this way.
Like other colleges and universities that are innovating and experimenting, we are seeing returns on this curricular investment. One way to measure this: our survey of the Class of 2013 shows that 98 percent of responding graduates are employed or attending graduate school full time (this includes information from 95 percent of the class). Retention, number and availability of internships and repayment of student debt are also key metrics.
I encourage my higher education colleagues to refocus their attention on the ways we can work together to strengthen our education models. Millennials, a group that includes our current students, are counting on us to prepare them for successful careers and life. And in the long run, it is an economic imperative that we do so.
Gloria Cordes Larson is president of Bentley University.