A former adviser to the University of Texas Board of Regents who is aligned with controversial reforms that have been touted by conservative groups and Governor Rick Perry issued a report Tuesday identifying what he called a “faculty productivity gap” at the two chief research institutions in the state.
Unfortunately, some of us are old enough to have passed through various incarnations of the accountability movement in higher education. Periodically university people or their critics rediscover the notion of accountability, as if the notion of being accountable to students, parents, legislators, donors, federal agencies, and other institutional constituencies were something new and unrecognized by our colleagues. We appear to have entered another cycle, signaled by the publication last month of a call to action by the State Higher Education Executive Officers (SHEEO) association, with support from the Ford Foundation, called "Accountability for Better Results."
The SHEEO report has the virtue of recognizing many of the reasons why state-level accountability systems fail, and focuses its attention primarily on the issue of access and graduation rates. While this is a currently popular and important topic, the SHEEO report illustrates why the notion of "accountability" by itself has little meaning. Universities and colleges have many constituencies, consumers, funding groups, interested parties, and friends. Every group expects the university to do things in ways that satisfy their goals and objectives, and seek "accountability" from the institution to ensure that their priorities drive the university’s performance. While each of these widely differentiated accountability goals may be appropriate for each group, the sum of these goals do not approach anything like "institutional accountability."
Accountability has special meaning in public universities where it usually signifies a response to the concerns of state legislators and other public constituencies that a campus is actually producing what the state wants with the money the state provides. This is the most common form of accountability, and often leads to accountability systems or projects that attempt to put all institutions of higher education into a common framework to ensure the wise expenditure of state money on the delivery of higher education products to the people.
In this form, accountability is usually a great time sink with no particular value, although it has the virtue of keeping everyone occupied generating volumes of data of dubious value in complex ways that will exhaust the participants before having any useful impact. The SHEEO report is particularly clear on this point.
This form of accountability has almost no practical utility because state agencies cannot accurately distinguish one institution of higher education from the other for the purposes of providing differential funding. If the state accountability system does not provide differential funding for differential performance, then the exercise is more in the nature of an intense conversation about what good things the higher education system should be doing rather than a process for creating a system that could actually hold institutions accountable for their performance.
Public agencies rarely hold institutions accountable because to do so requires that they punish the poor performers or at least reward the good performers. No institution wants a designation as a poor performer. An institution with problematic performance characteristics as measured by some system will mobilize every political agent at its disposal (local legislators, powerful alumni and friends, student advocates, parents) to modify the accountability criteria to include sufficient indicators on which they can perform well.
In response to this political pressure, and to accommodate the many different kinds, types and characteristics of institutions, the accountability system usually ends up with 20, 30 or more accountability measures. No institution will do well on all of them, and every institution will do well on many of them, so in the end, all institutions will qualify as reasonably effective to very effective, and all will remain funded more or less as before.
The lifecycle of this process is quite long and provides considerable opportunity for impassioned rhetoric about how well individual institutions serve their students and communities, how effective the research programs are in enhancing economic development, how valuable the public service activities enhance the state, and so on. At the end, when most participants have exhausted their energy and rhetoric, and when the accountability system has achieved stasis, everyone will declare a victory and the accountability impulse will go dormant for several years until rediscovered again.
Often, state accountability systems offer systematic data reporting schemes with goals and targets defined in terms of improvement, but without incentives or sanctions. These systems assume that the value of measuring alone will motivate institutions to improve to avoid being marked as ineffective. This kind of system has value in identifying the goals and objectives of the state for its institutions, but often relegates the notion of accountability to the reporting of data rather than the allocation of money, where it could make a significant difference.
If an institution, state, or other entity wants to insist on improved performance from universities, they must specify the performance they seek and then adjust state appropriations to reward those who meet or exceed the established standard. Reductions in state budgets for institutions that fail to perform are rare for obvious political reasons, but the least effective system is one that allocates funds to poorly performing institutions with the expectation that the reward for poor performance will motivate improvement. One key to effective performance improvement, reinforced in the SHEEO report, is strictly limiting the number of key indicators for measuring improvement. If the number of indicators exceeds 10, the exercise is likely to find all institutions performing well on some indicator and therefore all deserving of continued support.
Often the skepticism that surrounds state accountability systems stems from a mismatch between the goals of the state (with an investment of perhaps 30 percent or less of the institutional budget) and those of the institutions. Campuses may seek nationally competitive performance in research, teaching, outreach, and other activities. States may seek improvement in access and student graduation rates as the primary determinants of accountability. Institutions may see the state’s efforts as detracting from the institution’s drive toward national reputation and success. Such mismatches in goals and objectives often weaken the effectiveness of state accountability programs.
Universities are very complex and serve many constituencies with many different expectations about the institutions’ activities. Improvement comes from focusing carefully on particular aspects of an institution’s performance, identifying reliable and preferably nationally referenced indicators, and then investing in success. While the selection of improvement goals and the development of good measures are essential, the most important element in all improvement programs is the ability to move money to reward success.
If an accountability system only measures improvement and celebrates success, it will produce a warm glow of short duration. Performance improvement is hard work and takes time, while campus budgets change every year. Effective measurement is often time consuming and sometimes difficult, and campus units will not participate effectively unless there is a reward. The reward that all higher education institutions and their constituent units understand is money. This is not necessarily money reflected in salary increases, although that is surely effective in some contexts.
Primarily what motivates university improvement, however, is the opportunity to enhance the capacity of a campus. If a campus teaches more students, and as a result earns the opportunity to recruit additional faculty members, this financial reward is of major significance and will motivate continued improvement. At the same time, the campus that seeks improvement cannot reward failure. If enrollment declines, the campus should not receive compensatory funding in hopes of future improvement. Instead, a poorly performing campus should work harder to get better so it too can earn additional support.
In public institutions, the small proportion of state funding within the total budget limits the ability of state systems to influence campus behavior by reallocating funding. In particular, in many states, most of the public money pays for salaries, and reallocating funds proves difficult. Nonetheless, most public systems and legislatures can identify some funds to allocate as a reward for improved performance. Even relatively small budget increases represent a significant reward for campus achievements.
Accountability, as the SHEEO report highlights, is a word with no meaning until we define the measures and the purpose. If we mean accountability to satisfy public expectations for multiple institutions on many variables, we can expect that the exercise will be time consuming and of little practical impact. If we mean accountability to improve the institution’s performance in specific ways, then we know we need to develop a few key measures and move at least some money to reward improvement.
John V. Lombardi
John V. Lombardi, chancellor and professor of history at the University of Massachusetts Amherst, writes Reality Check every two weeks. Scott McLemee's column, Intellectual Affairs, will return Thursday.
The current controversies over admission practices of elite public and private institutions illustrate what happens when we allow ourselves to fight about the wrong things. This lack of critical thinking begins with a false premise and continues with an attack on institutions that do not conform to the false premise. Sometimes, rather than pointing out the false premise, institutions and their leaders react defensively as if the false premise were correct. Both attacker and respondent in this circumstance fail the test of critical thinking.
The error is usually at the beginning. Someone ( most recently the Education Trust, but the list of commentators who have taken the same tack is long) asserts that elite public universities should be admitting as many poor people as there are in the population of high school graduates in their states. Having asserted this erroneous notion, they compile data (that may also be flawed) using often unreliable methodologies, and issue a manifesto damning elite public universities because they don’t meet the original false premise. Rather than pointing out the error, some elite universities, sensing a politically correct risk, counter with data showing how much they do to recruit and subsidize the poor people who want to come to their university.
All this is not very helpful in addressing issues of access and affordability. We do indeed have to pay attention to the possibility that some graduates of high school who have the preparation and interest might be priced out of an opportunity to acquire a quality higher education, either by virtue of a high net cost of attendance or by the imposition of admissions standards that less affluent students find difficult to meet. This, however, is not a problem that belongs to elite public or private universities alone but is a challenge faced by all the providers of higher education in America. To focus on elite institutions is to make some pernicious and inaccurate assumptions about all the other institutions of higher education.
If we assume that everyone should have an equal opportunityto attend an elite public or private institution (since both are heavily subsidized by taxpayers), then we must also assume that attendance at a non-elite public or private institution represents an unsatisfactory and therefore unequal outcome for a student. If the community colleges, state colleges, non-flagship state institutions, and many non-elite private colleges represent an unsatisfactory and inequitable opportunity, compared to what we call elite institutions, that would seem to require us to assume that they do a poor job of educating students; that the results of their educational efforts are second rate; and that anyone who attends such places is sure to be deficient upon graduation. This kind of thinking may reflect the snobbery of some elite groups who can’t imagine a good education coming from a campus of the California State University system, or a fine education at a combination of Greenfield Community College and Westfield State College in Massachusetts. Such an assumption also reflects a profound ignorance about the actual academic performance of the students who graduate from these “non-elite” institutions.
The notion of “elite institution” deserves some attention. We who live and work in institutions labeled elite have every reason to accept the premise that only an education in our remarkable places is worth having even if we can present little evidence to demonstrate that our elite characteristics result in higher performance after graduation. Research that attempts to demonstrate the higher value of elite compared to non-elite education seems to indicate that while some people may benefit from instruction at a small private elite college, most students do just about as well after graduation, all other things being equal, whether they go to elite or non-elite institutions.
The elite status of an institution comes from its ability to spend more money than institutions deemed “non-elite.” These expenditures do indeed make a different institution. For example, a state flagship institution may have its faculty teaching only half time, assigning the other half time to research. The student activities supported by the elite institution may be more elaborate, the residential spaces more elegant, the quality of the buildings and other facilities more impressive, the student recreation center more comprehensive, and the intercollegiate sports program more nationally visible. These amenities define elite status for undergraduates, and many assume that the amenities reflect academic quality. Students and their parents like these amenities, they ask about them when they visit campus, and they appear willing to pay a premium for the opportunity to participate in the residential life of an elite university. Still, the data that would tell us that the students really learn more and will do much better after graduation as a result of these amenities is not very persuasive.
If we figure the cost of attendance at one of these elite institutions and compare it to the cost of attending a community college and state college, near where the student lives and where the student can hold down a job, we find that the best educational bargain by far is the community college-state college combination.
When we worry about whether poor people can get access to college, some imagine that a zero cost of attendance will solve the problem. That doesn’t really work. Even when an institution pays for the tuition and fees, including room and board, for students below some income marker, these students still come up short an additional $10K to make up for the opportunity cost of living away from home and losing the income from a regular 12-month part-time or full-time job. The public cost of subsidizing elite education for all is very high for rather limited gains. And, of course, there are not enough spots in what we call elite institutions to accommodate all the deserving students of all income levels.
Because space is limited, even in elite public institutions with enrollments over 40,000, the institutions select students based on various criteria, some related to geography, some related to ethnicity, some related to academic preparation, and some related to athletic skill. It would certainly be possible to add other criteria to this list to try and achieve an equal opportunity for all students. However, the only truly “fair” admission process would do what we suggested in an earlier Reality Check: fill the class using random selection from a pool composed of all high school graduates who meet the institution’s minimum admission criteria. There is a certain simplistic charm to this notion.
What’s the great benefit, then, that the elite institutions provide? Well, they are elite and they are expensive, and they have luxuries that aren’t available at the community college or state college, or non-elite private institution. Do they do a better job of helping students who have deficient high school preparation succeed? Surely not better than the community college that specializes in serving these constituencies.
The real issue for any state is whether its total system of public higher education is effectively serving the people for whom the institutions are intended. If we believe that only elite public research institutions provide quality academic preparation and degrees, we should close the community colleges, the state colleges, and the university campuses not deemed “elite” and transfer those funds and the responsibility for serving all graduates of the state’s high schools to elite institutions and require them to expand their enrollments to accommodate all the college bound students of the state.
This solution, impossible of course, would result in each elite institution reinventing community colleges, non-elite campuses located near the communities from which the students come, and investing only a fraction of the funding available in the high priced research university environment that many people define as elite.
The failure of critical thinking about how to provide quality higher education to all citizens leads people to confuse two challenges. The first is how a state should construct a higher education system that will ensure access for all qualified and interested students. The second is how to express hostility toward politically incorrect elite institutions. The first challenge is worth worrying about; the second one is just plain silly.
Here’s a ray of hope to restore prestige and morale to our beleaguered flagship state universities: let’s have “A&M” stand for “Athletics & Medicine.”
It’s a sorely needed change from the archaic 19th century acronym, “Agricultural & Mechanical.” This branding will provide state universities with both a jump start and truth in advertising about their priorities. After more than a quarter century of grumbling by presidents that they are losing resources and falling behind their elite private research university counterparts, public higher education has an opportunity to put new wine into the old A&M bottle. After all, “Athletics & Medicine” are the front doors and neon signs that now showcase an enterprising, dynamic state university.
Who will miss the old “A&M”? At most only a few curmudgeons. The change is timely because at many land grant universities the traditional “A” already has tended to disappear. Consider the case of the University of California, Berkeley, for example, where the historic, famous College of Agriculture has changed its name to the “College of Natural Resources.” What about the “M”? Originally it meant “mechanics” -- a 19th century usage that approximates our notion of “engineering.” But “Mechanics” has little name recognition today and can be confusing because it is likely to bring to mind the vocational training programs in auto repair or air conditioning service provided by community colleges. In other words, the old “A&M” shell is vacant and ready to accommodate the new contenders, “Athletics & Medicine.”
Let’s consider the strengths and similarities of this dynamic duo. First, both represent high profile units of the university. Second, both are not only highly visible, they also are seen as indispensable. Third, both are expensive -- they bring in a lot of resources and also spend a lot. Fourth, both activities are integral to the local economy through services, construction, and employment. The new “A&M” also retains fidelity to the historic land grant service mission. Hospitals and clinics certainly represent health service to the public. And big time athletics can even make a case for itself.
Two years ago a commissioner of a major athletics conference said in earnest that at the state universities in his conference, football ought to be regarded as a form of public service. True, this is not exactly the same as providing extension assistance on crop rotation -- but who’s to say that a state university team in the BCS championship or in the NCAA basketball Final Four has not reached out to the entire state’s population?
Academic Medical Centers (AMC) have represented a story of growth in the past decade. A College of Medicine and its affiliates can no longer be described as merely one of many academic units because it has achieved a size, prestige and power that have transformed its presence. It’s not unusual for a medical center and related health sciences nowadays to constitute more than half of a flagship university’s faculty positions.
Furthermore, for a university with an annual operating budget of about $2 billion, the Academic Medical Center often accounts for 40 percent or more of the total university expenditures.
Athletics and Medicine provide an interesting symmetry in hiring, as both share the ability to compete for talent in a high priced market. Hiring a new coach can, for example, be balanced by hiring a researcher with an M.D. and Ph.D. whose work deals with finding a cure for a serious disease. And, both new hires command a retinue of assistants, staff, and incentive bonuses to supplement base salaries. They are together the super stars of academia.
A flagship state university anchored on one end of the campus with the big “A” and anchored on the other end by the big “M” is formidable. Both units command new, expensive facilities -- which often become obsolete relatively quickly. And the expanding, large facilities mean that the two units occupy a substantial percentage of campus real estate.
There are, of course, a few liabilities in showcasing Athletics and Medicine as the new “A&M.” Although both bring in a lot of money, whether in television revenues, ticket sales, major donations, Medicaid payments, federal grants, or fees from clinics, these fertile sources can be precarious.
Six years ago, for example, an article in the Los Angeles Times reported that UCLA’s medical center “struggled for months with wobbly finances and internal dissension,” characterized by a consulting firm’s report as “problems ranging from inconsistent billing and plummeting revenues to a disorganized administration in which job duties overlapped.” Perhaps the best example of the financial fragility of the expensive university medical centers came about a decade ago at Georgetown University in Washington, D.C. -- where a shortfall in the medical center income led the university president to try to impose an internal tax on the law school and business school as a convenient source of medical center fiscal fitness.
Today, a university medical center typically faces three sources of financial risk: first, a downturn in number of patients, and empty hospital beds run up expenses quickly. Second, any reduction in the federal Medicaid or Medicare reimbursement rate will require university medical centers to reduce drastically their income projections. Third, although many academic medical centers enjoy financial autonomy due to their own large endowments, these have quickly become undependable. It’s not unprecedented, for example, that a university medical center endowment of $250 million in 2007 (most of which was earmarked to pay for an aggressive capital expansion and building program) by 2009 has shrunk about 40% down to $150 million -- a one year loss of $100 million due to unproductive investment choices. If and when these shortfalls do occur, most likely the state government and/or the university will bail out the medical center -- it’s too big, too visible, and holds too much of an investment to be abandoned by its host university.
The same dynamics hold for flagship state universities with NCAA Division I intercollegiate athletics programs. A losing season in a revenue sport such as football or men’s basketball quickly can bring a decline in ticket revenues and fewer invitations to be selected for nationally televised games. However, even if this were to happen, it’s hard to imagine a state university abandoning football or basketball. The programs have become so important that their expenses must be covered, even if that were to mean transferring resources from other parts of the university.
What about the consequences for other academic units located on campus between the anchors of Athletics and Medicine? One possible concern is the endurance of the “A&S” acronym for “Arts & Sciences.” Since this unit probably has increased difficulty in claiming primacy in the contemporary state university, a possible reform is to amend their branding to reflect a new, diminished status. “A&S” could be re-branded as “a & s” – lower case to connote shrinking budgets, deteriorating centrality, and reduced visibility.
Numerous recent articles have carried the message that public higher education must reconfigure and re-think its priorities and principles. The “New A&M” model featuring Athletics and Medicine provides a timely, dynamic blueprint for updating the historic land grant commitment.
Our nation’s system of public higher education is in crisis. Unprecedented funding cuts give us several reasons to be concerned: First, about 70 percent of American college students attend public colleges and universities, which means more than 12 million students may be directly affected. Second, many public institutions produce a wealth of valuable research that serves as an engine for both regional and national economic growth.
Less well known is that the crisis in the publics has the potential to undermine the high quality of American higher education as a whole. While state budget cuts may appear to be aimed at the publics, we will all be poorer if our renowned system is allowed to falter. As a result, everyone in the academy -- even those of us in private institutions -- should be thinking of ways to revitalize public higher education.
While there is talk in academic circles of various reforms, two specific changes would go a long way toward helping public institutions strengthen their positions: revamping public university governance, and establishing a progressive tuition structure.
A diversified model
Anyone who spends time outside the U.S. knows that American higher education remains the envy of the world. One of the characteristics that distinguishes our system from others is that the U.S. does not have a centralized approach to higher education. There is no government minister who provides a uniform curriculum or one national research agenda.
The American system is decentralized, which allows for a diversity of approaches and a significant amount of experimentation and innovation. It also fosters healthy competition. Small schools compete with large schools; publics compete with privates; comprehensive universities compete with liberal arts colleges. And there is spirited competition within these groups.
The result is an educational richness not found in other parts of the world. Some liberal arts programs specialize in teaching great books, while others excel in music and the arts. Other institutions become known for their scientific or technical degrees. There are different learning models as well, ranging from traditional classroom education to experiential learning, which involves the integration of classroom study and real-world experience.
There is no one-size-fits-all -- our students are free to choose from a wide range of educational models best suited to their learning styles and future aspirations.
The same dynamic is present in research. Although federal support for university research is a key component -- and there are certainly government research priorities -- there is ample room for faculty- and institution-driven initiatives. Myriad government and private funding sources provide support for a range of different priorities and possibilities. Some institutions are powerhouses in energy or life sciences, while others focus research efforts on economics, agriculture or urban issues.
A threat to our leadership position
Like most competitive models, the American approach to higher education works best when there is a degree of equilibrium within the system -- robust peer groups that force creativity and innovation. When a substantial sector of the group is weakened, disequilibrium is introduced, which threatens the competitive dynamic.
This is what we’re seeing today as the nation’s public institutions struggle financially. Nearly 40 percent of the nation’s colleges and universities are public institutions -- a substantial share of the overall system.
It is certainly true that private institutions have not been immune from the current downturn. We’re all aware that endowments have plummeted, fundraising is flat, and demand for financial aid has increased, putting additional pressure on strained budgets. But the public crisis appears to be both broader and deeper, with the potential to be with us for years to come.
The state of California provides the starkest example. This year, $800 million in funding cuts have forced furloughs of faculty and staff in both the UC and Cal State systems. This means that classes will become even more crowded and faculty members -- already stretched thin -- will have less time to work closely with students.
There will also be an increase in the number of students turned away. The UC system alone (not including Cal State schools or community colleges) is planning to reduce freshman enrollment by 6 percent. In a system of 220,000 students this amounts to more than 13,000 people who will be denied access.
The pain is by no means limited to California. Across the country -- from Michigan to Wisconsin to Virginia -- states are facing revenue shortfalls and making significant cuts to higher education. Even $825 million in federal stimulus -- the portion targeted for all of higher education -- is not enough to offset the extensive cuts made by state governments.
The timing could not be worse. President Obama has underscored what those of us in higher education know to be true: the nation’s economic prosperity is dependent on our system of higher education. The president has noted that jobs requiring a college degree are growing at twice the rate of jobs that require no higher education.
It is the quality of the American system that will develop the human capital needed for our economy to recover and prosper over the long term.
Opportunities for change
Of course, with every crisis comes opportunity. The current situation can pave the way for public higher education to gain some much-needed flexibility and autonomy. By unshackling these systems from some state-mandated controls, they can be revitalized and continue to play an essential role in ensuring the success of American higher education.
We will see a range of innovations such as three-year degree programs, the concept of “cyber campuses,” and more nonresidential education. Each has the potential to reduce costs or generate revenue -- or both.
More fundamental changes will be needed. Two in particular will give public institutions greater control over their own destinies. The first will be effective in the short term, while the second will empower public institutions to introduce and support long-term innovations:
Progressive tuition: We are seeing many public systems raise fees as one way to shore up their finances. But this regressive approach runs the risk of reducing access for those already struggling to pay for college. Another option would be for publics to raise tuition, while providing more need-based financial aid. By pledging that students from families earning under a certain amount -- say $100,000 -- can attend at no cost (and those above a certain threshold would pay on a sliding scale) public colleges can generate valuable revenue, while maintaining the all-important mission of access.
Reform governance: Board members at public institutions are primarily political appointees. While most are knowledgeable and dedicated, the political process by which they are appointed often results in a divergence of views and priorities. Allowing presidents, chancellors, and existing board members to appoint trustees -- standard practice at most private colleges and universities -- would strengthen the ability of public boards to play a strategic role in guiding their institutions.
More than ever, the country needs higher education to do what it does best: develop human and intellectual capital, and be the engine of progress for the nation. The future of American higher education -- and indeed the nation -- will depend on our ability to maintain a vibrant, diverse and competitive model of higher learning.
Both private and public institutions are critical in this endeavor and must be empowered to succeed.
Joseph E. Aoun
Joseph E. Aoun is president of Northeastern University.
When I was a student, then faculty member, then administrator at private universities — a mere 40+ years — land-grant institutions were not front and center in my consciousness. Having now moved to a land-grant institution, I have concluded they are one of the most precious if not always most highly visible resources this nation has.
Our nation needs to broaden what "greatness" in a university means. At the very least, we need to expand our conception of greatness to a multidimensional notion, not just a notion of unidimensional rankings as appear in certain magazines. Land-grant institutions, contrary to some popular beliefs, are not merely about agricultural development, but rather, about changing the world in a positive, meaningful, and enduring way. Land-grant institutions perhaps best represent the very core of what greatness means in American society -- namely, equal opportunity for all and, through it, the chance to make our society and the world a better place in which to live.
Land-grant institutions are not, for the most part, perceived as being among the most "elite" universities of the nation, although there are exceptions. Yet, they accomplish some things that are truly extraordinary.
First, whereas the most selective institutions in the country are highly focused on entry value -- seeking students with the highest grades, test scores, and high-school records of "extracurricular activities" -- land-grant institutions typically are particularly focused on "value added" -- producing the future leaders who make the world a better place. Typically, land-grant institutions willingly and even gladly will take students with a wider range of grades and test scores because their mission is to provide access, not to restrict entry. A necessary qualification, of course, is that the students admitted are able to do the work, either upon admission or with remediation and enrichment. Land-grant institutions generally have honors programs, but often the focus is not just on how academically smart you are, but on how much of your smartness you can give back to the world. What is important in a land-grant institution is developing future ethical leaders who will enrich their communities and their societies, in whatever way.
The most selective institutions, of course, are also concerned about adding value. But their admissions numbers, with selectivity rates often in the single digits, may result in the message to many students that they may be good, but not quite good enough. Ratings such as those of U.S. News & World Report reward institutions that reject lots of applicants but thereby are not fully consistent with the land-grant mission. The game becomes somewhat perverse: get lots of applicants so you can reject them to prove how exclusive you are as an institution. In land-grant institutions, providing access is especially important for students from low-opportunity households whose only chance to go to college may be at the land-grant university. Often, their education and socialization have provided them with only minimal scaffolding for a college education.
Second, graduation from a land-grant may not always give students the same level of brand equity as they would obtain at the most selective institutions, although there are many employers who are impressed with the initiative and hard work that so many students from land-grant institutions are prepared to offer. The land-grant diploma is a ticket to improve yourself sufficiently that so that later you will be in a position to prove your worth. It has proud brand equity. Usually, the student’s initial job placement will be determined by accomplishments more than by the brand equity of the school that the student attended. It will be up to the student, in the American tradition, to raise him- or herself by the bootstraps. At some future time, perhaps, members of our society will realize more and more the extraordinary value that may be hidden behind the land-grant diploma.
Third, in admissions, the most selective institutions tend to be organized around a relatively fixed notion of human abilities and skills. Requiring sky-high SATs and ACTs make sense as important (although not exclusive) bases of admission only if one believes that they measure relatively fixed traits that project the future potential of the applicant. If abilities are highly modifiable, in contrast, then such test scores assess potentials largely at certain intervals in time and one can look at the college or university as providing a "zone of potential development" to help students use the ability levels they are at as starting points, not just as ending points. From the point of view of the land-grant mission, access provides a way for students to achieve the equal opportunity our society promises. Abilities are indeed modifiable so the institution can help each student reach the outer level of those abilities--to translate abilities into competencies and competencies into expertise.
Fourth, land-grant institutions tend to have a broad sense of what abilities are -- these institutions are about admitting people who will make the difference to the state and the society that was embodied by the principles of the Morrill Act. Land-grant institutions typically require standardized test scores, but not at the levels required by elite colleges. In our society, in part as a result of the No Child Left Behind Act, we place so much emphasis on narrow abilities and knowledge that often students who are the "best" academically have had little incentive to develop the emotional intelligence, practical intelligence, and wisdom-based skills that are needed to lead the institutions of society. Hence one can end up with particular leaders who were educated at elite institutions -- who are very smart in an SAT sense -- and then sometimes prove unable to connect with the rest of the population and who create financial and ethical messes because their analytical skills were never adequately complemented by the creative, practical, and wisdom-based skills they need truly to succeed as leaders.
Fifth, evaluation of scholarship and research takes on a particular cast in a land-grant institution. All institutions are, or at least should be, pleased when a scholar publishes in the journals with the best reputation and citation rate. But in many private institutions, it matters little or not at all whether the work has any implications of the betterment of the state and society, not only in the short run, but even in the long run. Sometimes, work that has implications for the betterment of society actually is viewed with suspicion. The result is a kind of curious disconnection between the university and the society. In a land-grant institution, traditional scholarly quality still matters, but work that gives back to society receives especial plaudits. It thus becomes easier for state legislatures and the people of a state to see why research is important to them, not merely to the advancement of individual researchers’ scholarly careers.
Sixth, service and outreach have a have a particular meaning in a land-grant institution. In private institutions, research, teaching, and service all count toward promotion and tenure, but often, service is in last place in this triad. In a land-grant institution, service is more integrated into the fabric of teaching and research. Service is the reason for being of the land-grant institution, so service learning, research with potential applications, and outreach are intrinsic to its mission.
Finally, in the land-grant institution, the emphasis on give-back leads to the centrality of ethical leadership and wisdom as the core values of the learning experience. “Smartness” is valued, but as a means of giving back. Wisdom is the use of one’s smartness and knowledge for a common good through the infusion of positive ethical values, and because the land-grant institution must give back to the state and the country in order to fulfill its mission, its graduates cannot be viewed as truly successful according to the mission of the college or university unless they embody this ideal.
Whereas some of us may think of land-grant institutions as needing to emulate the most elite institutions, perhaps these elite institutions would benefit as much or more from adopting some of the land-grant values. As our society becomes ever more socially and economically stratified and the middle class vanishes, with high correlations between educational opportunities and socioeconomic status, we have an obligation, as a society, to ask whether things are going where we want them to go. What kinds of leaders do we want to develop? Is it possible that the huge emphasis on memory and analytical skills reflected by tests such as the SAT and ACT, and embodied in college-admissions processes, are having effects opposite to what we as a society might hope for? Are we producing leaders who are analytically adept but who fail in a wise and emotionally connected way to engage deeply with the crises our society currently is facing? Do we want a society in which we care more about how narrowly smart people are than about how wise and ethical they are? Land-grant institutions in many ways reflect the ideals of the American dream. They have a unique role in helping to achieve that dream that is not being captured by magazine ratings based on narrow criteria that have led our society to a precipice.
Robert J. Sternberg
Robert J. Sternberg is provost, senior vice president and professor of psychology at Oklahoma State University. He is a former president of the American Psychological Association and is president of the International Association for Cognitive Education and Psychology.
The old saying that the privileged class “does not know how the other half lives” seems true in higher education.
At my private liberal arts institution, a faculty committee is concerned that a rule requiring three years of service between a paid untenured leave and paid sabbatical leave is unfair to some faculty members. The faculty is resisting another committee’s proposal to meet a government mandate by adding instructional activities to courses that we consider equivalent to four-hour courses elsewhere yet meet for only three hours per week here. Adding instruction undercuts our recent reduction to a five-course teaching load, and will seem even more like a “take-back” when faculty members calculate how little they will benefit from the small percentage raise approved for 2011-2012, which will be sliced into pieces for merit, equity, and market adjustments to keep each rank near the middle of its comparison group.
These concerns are similar to those at other selective private liberal arts colleges and universities, but readers who work at other types of institutions must be thinking, “Give me a break!” when they read about our woes. For us, these are not trivial issues, as they deal with equity and fair compensation. But they are trivial compared to the larger financial issues confronting this nation’s higher education system -- they are little chunks of ice compared to the iceberg of problems crushing less financially secure private institutions and almost all public institutions.
In his eye-opening 2008 book,The Last Professors:The Corporate University and the Fate of the Humanities, Frank Donoghue argues that American higher education is being divided into two sectors based on financial stability and prestige. My concern is that the “haves” are aware of neither the problems affecting the “have-nots” nor the fact that strains underlying those problems are destroying the foundations of nonprofit higher education as a whole. It is time for those in wealthy, selective institutions to “wake up and smell the coffee” of a national affordability crisis.
Consider the young people growing up in our own college town, who rarely attend our private college or any private college, more typically attending institutions supported by the Commonwealth of Pennsylvania. Our new governor has just announced his budget proposal, which would represent, according to Graham Spanier, president of Pennsylvania State University, the “single-largest appropriation cut in the history of higher education.” The 50 percent reduction in appropriations would decrease support of the 14 state-owned institutions and four state-related institutions by $660 million, including reducing support of Penn State’s budget by $182 million from an already low 8 percent to 4 percent. Public college tuitions, already above average for the nation, could increase as much as 20-25 percent. How would this affect our children and those of our neighbors?
Similar funding crises in other states are in the news, but those of us working in the relative comfort of selective private education generally have not realized the extent of the problem. Nor have we recognized that many of the major public institutions now receive so little support from their states that they are appropriately designated public-assisted or state-assisted. Tom Mortenson’s analysis in the February 2011 Postsecondary Education OPPORTUNITY illustrates not only the dramatic increase in average state fiscal support for higher education from 1961 to 1980 but also the more remarkable decrease of 39.8 percent from 1980 to 2011, with 2011 levels approximating those of 1967. Mortenson describes as ironic the concurrence of the funding decrease with this era’s emphasis on the relationship of higher education with income and well-being.
However, it is this very human-capital benefit that has allowed government to abandon responsibility for supporting higher education as a public good and shift cost to the consumer. Less directly, it has has allowed private institutions to shift their emphasis away from need-based aid guaranteeing affordability. My colleagues do not want our private college to educate only wealthy students, and they definitely want a public alternative for students who cannot afford private higher education.
But they need to know the trends in state funding, that students qualifying for Pell Grants (i.e., lower income students) rarely attend our institution or any of the top-tier private institutions, that need-based aid plays a shrinking role for needy students in both private and public education, and that the average debt for graduates who borrow to attend private and public institutions is high and growing higher.
Although the need to defend the value of high-cost private education has made us accustomed to thinking of public institutions in this state and elsewhere as competitors, I would ask my colleagues to think as citizens interested in the welfare of the population of our state and nation, and the welfare of the nation’s system of higher education. We should do so because, even though higher education benefits the individual graduate, it still is a public good. This public good comprises both the contributions of the graduates to society and the existence of the colleges and universities as cultural institutions that are contributors to new knowledge and repositories of knowledge, both knowledge with obvious practical benefits and knowledge with less obvious benefits such as helping us understand what it means to be human.
We also should think as defenders of higher education as a whole for the sake of equity -- because our own educations have been supported as a public good. Some government or nonprofit entity granted us part of the cost of our higher education not as personal gifts to individuals but because of a belief that it was fair for equally capable people to have equal opportunities, or that it was good for society for people like us to have that education. This help was given through government support of our public or private institutions, scholarships, subsidized work-study, subsidized loans, or, less visibly, through subsidies beyond the advertised cost provided by endowments of nonprofit private institutions. Finally, we should support public higher education, as well as our own private sector, because it is likely that our grandchildren, if not our children, will be unable to afford private higher education.
I would ask my colleagues to recall the educational history of their own families. My family has benefited enormously from the past generosity of the American higher education system and government support. In the late 1930s, my father was able to work and put himself through his low-cost hometown public institution. My mother received a scholarship to a private woman’s college; when her family ran out of money, an administrator there paid her remaining fees out of back wages owed her by the financially strapped institution.
In the 1960s, my husband and I both received generous need-based scholarships to selective private institutions, and mine was supplemented by a National Defense Education Act loan (50 percent of which was forgiven for my first five years of college teaching). Our graduate education was entirely paid by the government (National Science Foundation and Public Health Service) and by our private university’s endowment.
In the late 1990s and early 2000s, over half of both our children’s tuition at private institutions was paid as a tuition benefit by my current institution. Both of our children also received advanced degrees at low-tuition public institutions, one with a teaching assistantship that paid even that tuition. Most of my colleagues have similar histories, perhaps with a larger contribution from public education. If private tuitions continue to increase at many times the rate of inflation, public tuitions continue to increase at a rate faster than private tuitions, and loans increasingly replace scholarship aid, will our grandchildren have similar opportunities?
Surprisingly, the College Board website presents the projected average for four years of tuition and fees for students beginning in 2028 at a private institution ($340,800) or an in-state public institution ($95,000) as though families can prepare for these costs. In his 2010 book Crisis on Campus, Mark Taylor argues that a four-year education at the more expensive top-tier private colleges and universities, which currently cost around $50,000 per year, would cost an astounding $661,792 for a student beginning in 2028. Such costs would seriously undermine the argument that the human capital benefits make even an expensive private school education “worth it” in terms of future earnings.
Although the skyrocketing costs of higher education are not primarily due to increases in faculty salaries, I do not think my colleagues realize the extent to which budget problems are being addressed in both the private and public sectors by using fewer full-time professors in continuing positions (ergo, “the last professors” of Donoghue’s book title). Over half of faculty members now are part-time, and part-time positions are the norm in the rapidly growing for-profit sector. Even among full-time professors, more than 40 percent are temporary or off the tenure track. Thus, only about 30 percent of faculty members fit my colleagues’ image of a traditional professor.
Less secure positions are cheaper and more flexible, making them hard for financially challenged institutions to resist. Although the attention of continuing faculty may be limited to their own sector, the job markets of the private, public, and for-profit sectors are connected. An excess of qualified applicants relative to full-time openings, the willingness of qualified professionals to work for lower pay and benefits in temporary positions or to work part-time without benefits, and the focus of our professional organizations on issues like tenure in full-time positions rather than on fair compensation and conditions for part-time and temporary faculty all depress the compensation structure for our profession as a whole.
My colleagues might expect that public institutions’ flat salaries for the past two years (plus unpaid furloughs and loss of paid sabbaticals, travel funds, and basic support) will give institutions such as ours an advantage in hiring. But any advantage likely would be temporary. Institutions such as ours have other urgent needs, as well as the need to slow tuition increases. Because compensation at private institutions is based on success in hiring and on comparisons with the overall AAUP rank averages, as well as comparisons with like institutions, faculty compensation at all but the wealthiest private institutions eventually will be negatively affected by salary difficulties in the public sector. We will all suffer if public institutions lack sufficient funds.
What steps would I urge for my colleagues and faculty members at other private institutions? We are experts at gathering information and sharing information on complex issues. We know how to make a case. We need to make sure that the situation of higher education as a whole is understood.
We need to ask our administrations to lobby for public higher education, and we need to support the lobbying efforts of the public sector. Writing our representatives matters; state legislators count constituents who are pro and con, and they also need information to bolster positions on the public good and affordability. Treating higher education as a private good can appear to be an easy answer for voters who are aware of large state deficits unless they have heard the argument for the public good. Although getting information to voters in general is somewhat unpredictable, we have direct access to our students, most of whom are eligible to vote in a state. In general, we need to stand with public higher education rather than competing with it, and we need to help make the case that higher education is a public good.
Eugenia P. Gerdes is professor of psychology and dean emerita of the College of Arts and Sciences at Bucknell University.