Marketing / public relations / government relations

State appropriations for higher education up in 31 states, report says

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State appropriations for higher education increased in 31 states last year, according to new report, though the gains were small in most, reflecting broader economic shifts.

U. of California's new logo sparks outrage

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Students and alumni campaign to kill the new symbol for the University of California.

Texas, Florida, and Wisconsin governors see large overlap in higher education platforms

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Overlap in agendas for governors of Wisconsin, Florida, and Texas hints at a new Republican approach to higher education.

Liberal arts colleges rethink their messaging in the face of criticism

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Colleges and organizations promoting liberal arts education, tired of being the anecdote for every article about the changing higher education landscape, are trying to find a way to get their message across.

Report: State merit aid influences residency decisions of few graduates

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Report finds that state merit aid programs have only a small effect on whether graduates stay in-state after college.

University of Phoenix is down but not out

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The University of Phoenix is down after a tough year. But betting against Phoenix is risky, as the flagship for-profit doubles down on career services and its ties with employers.

California lawmakers target students and faculty to pass tax hike measure

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California politicians are targeting students and faculty members to support a ballot measure that, by raising taxes, could stave off cuts to higher education and tuition hikes.

Lynn University personalized the campus visit in a bid to attract more students

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Lynn University retooled the campus visit for prospective students, trying to personalize the experience, a switch administrators say is paying off in higher enrollment.

Sallie Mae survey highlights a changing marketplace for students

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Recently released Sallie Mae survey shows decreased willingness to pay for some forms of higher education, but the news might not be as bad for all institutions as it seems.

Vermont group proposes making more of flagship university's board private

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Debate over U. of Vermont board raises question: Does a state need politicians appointing trustees to assure the right mission?


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