Marketing / public relations / government relations

Texas, Florida, and Wisconsin governors see large overlap in higher education platforms

Overlap in agendas for governors of Wisconsin, Florida, and Texas hints at a new Republican approach to higher education.

Liberal arts colleges rethink their messaging in the face of criticism

Colleges and organizations promoting liberal arts education, tired of being the anecdote for every article about the changing higher education landscape, are trying to find a way to get their message across.

Report: State merit aid influences residency decisions of few graduates

Report finds that state merit aid programs have only a small effect on whether graduates stay in-state after college.

University of Phoenix is down but not out

The University of Phoenix is down after a tough year. But betting against Phoenix is risky, as the flagship for-profit doubles down on career services and its ties with employers.

California lawmakers target students and faculty to pass tax hike measure

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California politicians are targeting students and faculty members to support a ballot measure that, by raising taxes, could stave off cuts to higher education and tuition hikes.

Lynn University personalized the campus visit in a bid to attract more students

Lynn University retooled the campus visit for prospective students, trying to personalize the experience, a switch administrators say is paying off in higher enrollment.

Sallie Mae survey highlights a changing marketplace for students

Recently released Sallie Mae survey shows decreased willingness to pay for some forms of higher education, but the news might not be as bad for all institutions as it seems.

Vermont group proposes making more of flagship university's board private

Debate over U. of Vermont board raises question: Does a state need politicians appointing trustees to assure the right mission?

Attorneys general announce settlement with for-profit college marketer

In the first result of a multistate investigation into for-profit colleges, state attorneys general announce a settlement -- with a marketing company.

NRC report calls for greater investment and improved efficiency for research universities

U.S. research universities' global dominance will be threatened in coming years unless governments invest more and universities become more efficient and better educate under-represented groups, according to new National Research Council report.

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