Marketing / public relations / government relations

Survey finds marketing officials pleased with outcomes of branding projects

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A survey of chief marketing officers reveals that branding projects are common on college campuses. Despite significant time and money, respondents say the work pays off. 

Article on the lessons of a botched rebranding effort by King's College London

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Lessons for British universities (and others) from a controversial and now abandoned effort to rebrand King's College London.

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