Marketing / public relations / government relations

Web Conference at Penn State

Mon, 06/22/2015 to Wed, 06/24/2015


215 Innovation Boulevard, Penn Stater Conference Center and Hotel
16803 State College , Pennsylvania
United States

Survey finds marketing officials pleased with outcomes of branding projects

Smart Title: 

A survey of chief marketing officers reveals that branding projects are common on college campuses. Despite significant time and money, respondents say the work pays off. 

Article on the lessons of a botched rebranding effort by King's College London

Smart Title: 

Lessons for British universities (and others) from a controversial and now abandoned effort to rebrand King's College London.


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