When administrators send Mike McKinney an e-mail, they often begin with “Howdy.” It may seem an informal introduction, but the Texas A&M University chancellor invites that sort of thing. Such is the way in Texas, where major deals can be brokered over football games – and handshakes are expected to be honored like contracts, McKinney says.
“This is Texas,” says McKinney, who runs the 11-campus system. “This is not some other places. Don’t give your word until you’re ready to keep it, and once you give your word you have to keep your word.”