Instead of sifting through existing texts to find case studies suitable for his course, Matt Cookson decided to go straight to the source. In his Introduction to Public Relations class, which he teaches as an adjunct at the University of New Hampshire at Manchester, he uses content pulled directly from online archives of The New York Times -- embedded within the course management system itself.
Submitted by Andy Guess on September 23, 2008 - 4:00am
It looks like students can be open-minded after all: When provided with the option to view lectures online, rather than just in person, a full 82 percent of undergraduates kindly offered that they'd be willing to entertain an alternative to showing up to class and paying attention in real time.
A new study released today suggests not only a willingness but a "clear preference" among undergraduates for "lecture capture," the technology that records, streams and stores what happens in the classroom for concurrent or later viewing.