Virtual worlds have been making headlines in higher ed for a number of years now. From The Sims to Second Life, all-encompassing video games have caught the attention (favorable or otherwise) of faculty and administrators as well as students.
Historically, cartoons are not a significant driver of communications and marketing strategy in higher education.
But one cartoon -- by Randall Munroe, whose popular Web comic is known as xkcd -- has resonated so strongly in higher ed circles that it has some marketing officials taking a hard look at what experts still believe to be their strongest marketing asset: the institutional website’s home page.
Blackboard built its e-learning empire on its learning management system, trading legal blows with some competitors and gobbling up others as it raced to satisfy demand for a technology that had rapidly become de rigueur in higher education.