We tell them, but do we show them how? I’m talking about the academic sources we implore undergraduates to consult. We toss out the word "journal" so often that we could fill one with our own references. We get histrionic about the need for "credible sources," only to read papers culled from search sources that don’t show up on Google Scholar. We rail about the need to consult "experts," but plod through papers with thoughts purloined from pop culture icons and bloggers whose rants are better-developed than their command of fact. We get frustrated.
Many higher education professionals may be intrigued yet intimidated by the idea of starting their own business or doing consulting on the side. Yet, the world of business offers a spectrum of opportunities for anyone with an idea and a plan of attack.