Dayna Catropa

Dayna Catropa is Associate Director, Research Programs, in the Office of the President at Harvard University.  Throughout her career, Dayna has blended her business and education background, dedicating herself to helping organizations make decisions that are both economically and educationally sound.

At Harvard, Dayna focuses on strategic research and programs.  She also co-teaches a new course called Strategy and Competition in Higher Education.

 Dayna earned a B.S. in Applied Economics and Management, magna cum laude, from Cornell University and a Master’s in Education from the Harvard Graduate School of Education.

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Most Recent Articles

May 13, 2012
It’s no secret that "innovation" has become a buzzword in education. Organizations are looking for new ideas to pursue, or inventive tweaks to existing products and services. Where do these innovative strokes of genius come from?
May 6, 2012
TED brings us a tool to create our own video content, launched at the end of April: TED-Ed, “lessons worth sharing.”  It seems like TED-Ed has successfully capitalized on an emerging ed tech formula of sorts – facilitating the production of content that is visually interesting, sharable, customizable, specific and engaging. 
April 29, 2012
jcpenney, formerly J.C. Penney, is generating a lot of buzz this year. Forbes reports that company officials are revising their pricing, changing their logo, and redesigning the inside of their stores. They are trying to remain competitive by reinventing their brand. Higher education institutions are doing this as well.  
April 22, 2012
Think about the last document you printed.  What if you could unprint it? In other words, what if you could ‘erase’ the ink and reuse the paper? This might not be as far-fetched as it sounds. 
April 18, 2012
As a continuation on the Foundations of Strategy theme, this post is about the supply of educational opportunities.  In short, they’re exploding.
April 15, 2012
These days, you can use a search engine like Google to find pretty much anything - from a local spa to information about Vienna. Noodle is attempting to allow users to find a wide range of learning opportunities. 
April 8, 2012
We had the honor of hosting an A-list panel of education entrepreneurs as part of our Strategy and Competition in Higher Education class last week to discuss new entrants to the higher education industry. We had a lively discussion, bookended by two questions, one present and one future: what have been the biggest industry changes? And what ought traditional institutions be wary of in the future?
April 1, 2012
Social media may necessitate a different kind of interaction between alumni and their institutions – one that mirrors the shift marketers have made from broadcast marketing to relationship building. And the fun is just beginning, because while all of this requires new skills and ideas, it has also ushered in new dimensions to some all-important roles.
March 25, 2012
In higher education, there are demand drivers for different degrees and credentials and institutions can choose to respond accordingly. One thing is certain - even a new degree or school created based on the most careful, accurate mapping of external trends with internal capabilities may fall short if the timing is off.  
March 18, 2012
Will prospective students have a positive experience trying to interact with your school? 


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