Deborah Maue

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Most Recent Articles

June 8, 2017
How to align the various constituencies at your institution so you're working toward the same goal.
April 3, 2017
Deb Maue provides six principles for building a strong team culture.
January 24, 2017
Deb Maue lists eight professional New Year’s resolutions for higher ed marketing leaders to consider.
August 23, 2016
Deb Maue shares six ways you can improve your marketing efforts for the upcoming school year.
March 31, 2016
Blogger Deb Maue provides five lessons for higher ed marketers based on Apple’s iPhone 6 commercial.
February 25, 2016
Communication is key to navigating the relationship between marketing and enrollment management.
December 17, 2015
Deb Maue analyzes the differences between brand and reputation and offers suggestions on how to strengthen your institution's brand during a time of crisis.
November 3, 2015
In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is responsible for elevating the position and prominence of the institution. But what does that really mean? It’s pretty simple to define the responsibilities of some groups: Enrollment Management is responsible for recruiting the incoming class; Development is responsible for raising money from donors. But how do you define the goal of higher ed marketing in a similar, more tangible way?
September 15, 2015
... Even in higher ed. Deb Maue shares fives ways you can improve your institution's customer service.
July 30, 2015
In this guest post, Deb Maue examines how to build a highly effective marketing team.
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