Donna Lehmann

Donna Lehmann

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Most Recent Articles

April 22, 2021
April showers bring May flowers, and, in higher education, hopefully deposits from our admitted undergraduate students. It’s time to dial up the yield strategy and plan for a long, uncertain summer. 
September 28, 2020
The immediacy of the web can be a quality killer, and we don’t give campus web editors the time or support they need to craft succinct, compelling web content.
May 28, 2020
The playbook around digital content is being rewritten. Sometimes you just have to get information out there and get it out there fast.
February 4, 2020
Digital marketing’s lack of visibility may be undermining our roles on campus.
October 1, 2019
If likes, comments and shares are your goal, understanding audience and platform culture can lead to better engagement.


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