Eric Sickler

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Most Recent Articles

October 11, 2018
Few of the nation’s campus communities are not talking about their threatened futures. Decision makers are well-advised to understand the forces of “creative destruction” and “disruptive innovation” as they play out in the new business enterprise that is higher education in America.
August 23, 2018
Unless you’re launching a brand new school or recovering from a cataclysmic institutional disaster, mounting a wholesale rebranding effort is likely overkill. Don’t throw out your school’s brand equity baby with the bathwater.
July 3, 2018
There’s a good chance decision-makers on your campus believe your school has higher visibility in your own backyard than is likely the case. Market research can quantify that perception gap and help you build a strong case for a larger visibility budget.
April 10, 2018
Higher ed has come a long way toward understanding the value of an inspiring institutional brand, but some senior leaders still need convincing. Here’s a compelling, authentic tool you can use to build a strong case for investing in brand marketing.
February 13, 2018
Digital platforms and channels offer marketers jaw-dropping opportunity for efficiently targeting and managing your media campaigns. But are your approval protocols and business operations compromising your media strategy’s success?
January 4, 2018
On every team, there are only two types of members: culture builders and culture killers. Who’s who on your team as we head into a tumultuous 2018?
September 19, 2017
Is life coming at you too quickly to consume as much higher ed marketing content as you’d like? Let’s help each other by crowd-sourcing truisms.
July 18, 2017
Your school has thousands of loyal brand advocates just waiting to help. The time is right to enlist, engage and empower them.
May 9, 2017
If your recruiters’ and fundraisers’ presentations aren’t making their audiences choke up just a little, it’s time to simplify and re-script the expression of your school’s brand experience.
March 28, 2017
In today’s challenging environment for higher ed, institutions can’t operate effectively without a shared sense of purpose that’s embraced by the community at large.

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