Eric Sickler

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Most Recent Articles

April 9, 2019
This week our team encountered a sustainability win for a major consumer brand, and an ironic fail for a respected higher education icon. The resulting inspiration is too good not to share.
February 14, 2019
When your institution’s scholarships and grants no longer hold a candle to those of some competitors, ideating new ways to show prospective students how much you care may pay surprising dividends.
November 20, 2018
We usually measure marketing efforts by enrollment and participation levels, but success really depends on touching audiences. Your real job? Inspiration.
October 11, 2018
Few of the nation’s campus communities are not talking about their threatened futures. Decision makers are well-advised to understand the forces of “creative destruction” and “disruptive innovation” as they play out in the new business enterprise that is higher education in America.
August 23, 2018
Unless you’re launching a brand new school or recovering from a cataclysmic institutional disaster, mounting a wholesale rebranding effort is likely overkill. Don’t throw out your school’s brand equity baby with the bathwater.
July 3, 2018
There’s a good chance decision-makers on your campus believe your school has higher visibility in your own backyard than is likely the case. Market research can quantify that perception gap and help you build a strong case for a larger visibility budget.
April 10, 2018
Higher ed has come a long way toward understanding the value of an inspiring institutional brand, but some senior leaders still need convincing. Here’s a compelling, authentic tool you can use to build a strong case for investing in brand marketing.
February 13, 2018
Digital platforms and channels offer marketers jaw-dropping opportunity for efficiently targeting and managing your media campaigns. But are your approval protocols and business operations compromising your media strategy’s success?
January 4, 2018
On every team, there are only two types of members: culture builders and culture killers. Who’s who on your team as we head into a tumultuous 2018?
September 19, 2017
Is life coming at you too quickly to consume as much higher ed marketing content as you’d like? Let’s help each other by crowd-sourcing truisms.

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