In my household, I am typically the designated grocery shopper. I go once a week, and both my wife and I buy whatever remaining items we end up needing in between. Within about a mile, there are five major supermarkets. All have their strengths and weaknesses but I know from experience that they don’t have the best goodness of fit with the needs of my family.). So instead of choosing based on convenience, I choose based on the selection and go to another major supermarket that is almost 20 by car minutes from my home.