Jonathan Shearer

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Most Recent Articles

March 5, 2020
In the age of TikTok and YouTube, video reigns supreme. Here are three strategies for creating videos that stand out.
November 19, 2019
Developing search engine-optimized content is essential for institutions as organic search traffic continues to grow.
September 18, 2019
There’s actionable data gathered every time someone visits your institution’s website — but where to begin? Here are three steps to get your web analytics in order.
March 19, 2019
A website content audit can sound overwhelming, but these three tips will make the process more manageable — and maybe even enjoyable.
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