Lofty (yet unsubstantiated) claims of “high-quality teaching” or graduates who “go on to start amazing careers in a variety of well-known companies” don’t cut it for international prospects. Real evidence is needed.
Most Recent Articles
September 27, 2016
August 4, 2016
Changing the way you talk about your institution’s location for international audiences can have a big impact on recruitment.
June 14, 2016
Relying on content generated by international students on your campus helps you provide appealing content for international prospects -- in their own language.
March 10, 2016
From understanding your audiences to building emotional connections, Megan Brenn-White explores marketing lessons to impact your recruitment.
January 7, 2016
Does your content strategy accommodate the particular needs and concerns of international students?
November 19, 2015
Megan Brenn-White looks at the next decade of international student recruitment.
October 15, 2015
Guest author Megan Brenn-White outlines why international students benefit from specific information and unique marketing materials.