Megan Brenn-White

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Most Recent Articles

August 23, 2017
Balancing the costs and benefits of localizating your marketing messages.
July 6, 2017
Three oft-overlooked tasks to optimize your marketing collateral and channels.
April 18, 2017
A three step process to improve your international recruitment results.
March 2, 2017
Pitching your institution’s international opportunities to current students and prospects demands a clear understanding of the audiences, but doesn’t require huge budgets.
December 19, 2016
In the short-term, institutions can take actions to maintain their yield rates for fall 2017.
November 15, 2016
Individual programs that want more international students can ‘globalize’ their marketing and recruitment.
September 27, 2016
Lofty (yet unsubstantiated) claims of “high-quality teaching” or graduates who “go on to start amazing careers in a variety of well-known companies” don’t cut it for international prospects. Real evidence is needed.
August 4, 2016
Changing the way you talk about your institution’s location for international audiences can have a big impact on recruitment.
June 14, 2016
Relying on content generated by international students on your campus helps you provide appealing content for international prospects -- in their own language.
March 10, 2016
From understanding your audiences to building emotional connections, Megan Brenn-White explores marketing lessons to impact your recruitment.


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