Michael Stoner

Michael Stoner

During 30 years as a communicator and consultant, Michael Stoner, the president of mStoner, Inc., has served hundreds of education institutions on four continents. He is recognized as an authority on how institutions can use digital communications, including social media, to effectively reach and engage constituents. Michael has spoken at hundreds of higher ed conferences and workshops and is the editor of Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results. 

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Most Recent Articles

October 1, 2020
It should be easy for visitors to find information about campus reopening and COVID-19 information from your homepage and on-site search.
September 10, 2019
From D1 to D3, athletic programs drive a lot of interest in colleges and universities. Embrace it, and find ways to let athletics showcase your institutional brand.
August 29, 2019
While today’s marketing communications landscape is challenging for higher ed, there are new opportunities to build an inside/outside team to meet the challenges.
July 26, 2019
Sustaining your institution’s reputation requires vigilance in the era of disruption and distraction.
June 13, 2019
Great design and cool technology alone don’t make a higher ed website great. They’re wasted if the site isn’t getting results.

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Co Authored Articles

August 29, 2019
While today’s marketing communications landscape is challenging for higher ed, there are new opportunities to build an inside/outside team to meet the challenges.
July 10, 2018
Developing a more effective website means paying attention to small details because sometimes they matter a lot.
May 24, 2018
Creating an experience map of a problem provides a nuanced way of exploring your challenge and developing a dynamic model for addressing it.
April 18, 2018
To calculate the true costs of intercollegiate athletics, we have to account for positive -- and negative -- impact on revenue as well as reputation. And then there's the moral aspect of football to consider.
March 15, 2018
Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes.

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