Michael Stoner

During 30 years as a communicator and consultant, Michael Stoner, the president of mStoner, Inc., has served hundreds of education institutions on four continents. He is recognized as an authority on how institutions can use digital communications, including social media, to effectively reach and engage constituents. Michael has spoken at hundreds of higher ed conferences and workshops and is the editor of Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results. 

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Most Recent Articles

April 18, 2018
To calculate the true costs of intercollegiate athletics, we have to account for positive -- and negative -- impact on revenue as well as reputation. And then there's the moral aspect of football to consider.
March 15, 2018
Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes.
February 7, 2018
But as a result of recent changes at Facebook, higher ed social media strategists will have to work harder for their content to reach stakeholders
January 11, 2018
At a challenging time for higher ed, CMOs who assume the role of chief collaboration officer can help their institutions build strong relationships with a broad range of stakeholders.
December 7, 2017
Teens may be more open to texts from colleges these days, but be very careful what you text about — and who does it.
November 2, 2017
Facebook is designed to capture and sell our attention, so we should stop being surprised that it works.
September 6, 2017
Letting go of the term allows us to talk about the many benefits of a liberal arts education without having to defend a misunderstood and politically loaded term.
July 13, 2017
Given recent news about the decline in trust in higher education among some Americans, it's essential to keep your most important constituents close.
June 15, 2017
New analytics tools that can mine thousands of social media posts for patterns begin to show us how valuable engagement can be.
May 18, 2017
For marketers, preparation for the arrival of a new group on campus involves supporting IT and curricular initiatives as well as optimizing websites and other marketing channels.

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