Michael Stoner

During 30 years as a communicator and consultant, Michael Stoner, the president of mStoner, Inc., has served hundreds of education institutions on four continents. He is recognized as an authority on how institutions can use digital communications, including social media, to effectively reach and engage constituents. Michael has spoken at hundreds of higher ed conferences and workshops and is the editor of Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results. 

To reach this person, click here.

Most Recent Articles

March 9, 2017
Yes, university website redesigns get results -- though some important ones are difficult to quantify.
February 9, 2017
Stories can help to bolster the reputation of individual institutions -- and higher ed in general -- by showing that we're listening and addressing public concerns.
January 12, 2017
We have data about the value of liberal arts education. What we need now are powerful stories that helps people understand and relate to its personal and societal benefits.
December 13, 2016
There were three big surprises in the data from our research on how teens use college and university websites, reinforcing the realization that you can't take their needs for granted.
October 20, 2016
Most institutions consider prospective students to be the most important audience for their website. Given that reality, it essential to make sure that they can find the information they need when they’re shopping for their college education. 
August 30, 2016
Prospective students — both teens and older students — are repeat visitors to the “academic program” pages on higher ed websites. Make sure that they can find them -- and that content meets their needs.
July 21, 2016
Some thoughts about how institutions can establish brands that out-last a CMO or CEO.
June 27, 2016
Higher ed marketers face many of the same challenges as their counterparts in business when it comes to social media. 
May 5, 2016
Don't blame the marketers alone for the lack of differentiation in higher ed.
March 24, 2016
In 2016, wise leaders speak carefully, after listening and thinking, to avoid disrupting their communities.

Pages

Back to Top