Paul Redfern

Paul Redfern

Paul Redfern is vice president for communications at St. Lawrence University. in Canton, N.Y. He is a frequent presenter on marketing and brand topics at national conferences and serves as a member of the Board of Directors for the College and University Public Relations and Associated Professionals (CUPRAP). 

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Most Recent Articles

November 25, 2019
Advice about the role that marketing and communications can play in response to the potential opportunities and threats.
August 22, 2019
Despite the occasional challenges, creating a partnership between fundraising and marketing is essential.
March 12, 2019
Three traits to look for when building a team that succeeds through failure.
August 14, 2018
Four Things to Consider When Planning a Marketing Research Project
March 22, 2018
Transitions are not easy on either end. Learn about some strategies that can help make it a positive experience.  

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Co Authored Articles

August 22, 2019
Despite the occasional challenges, creating a partnership between fundraising and marketing is essential.
June 14, 2018
Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles.
May 23, 2017
If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise.
February 23, 2016
Marketing and Advancement teams must work together to repurpose content and better serve constituents.
 
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