Paul Redfern

Paul Redfern is vice president for communications at St. Lawrence University. in Canton, N.Y. He is a frequent presenter on marketing and brand topics at national conferences and serves as a member of the Board of Directors for the College and University Public Relations and Associated Professionals (CUPRAP). 

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Most Recent Articles

March 12, 2019
Why is building a culture of failure a good thing?
Three traits to look for when building a team that succeeds through failure.
August 14, 2018
Thinking about Market Research?
Four Things to Consider When Planning a Marketing Research Project
March 22, 2018
Four Ways to Create a Successful Transition Environment
Transitions are not easy on either end. Learn about some strategies that can help make it a positive experience.  
March 1, 2018
Where to Start With Digital Marketing
Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels and devices, including social media, email, digital advertising, and landing page/form strategies.
July 27, 2017
Attention Marketing Leaders: Advocate for Professional Development
Investing in professional development provides three key benefits to your institution.
June 27, 2017
Social Media Isn't Just One Person's Job
Three ways to better integrate social efforts across your team, process, and strategy.
May 23, 2017
Three Thoughts About Sub-Brands
If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise.
April 4, 2017
Storytelling = Strategy for Advancing Your Brand
Three ways to help tell your brand’s story.
February 21, 2017
Four Ideas to Implement Today on Social Media
Take advantage of inspiration from others — or an unexpected opportunity like a snowstorm — to gain likes and shares.
January 19, 2017
Four Trends to Look Out For in 2017
From virtual reality to analytics, Paul Redfern makes his predictions for higher ed marketing.

Pages

June 14, 2018
Journey Mapping: The New Way to Brainstorm
Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles.
May 23, 2017
Three Thoughts About Sub-Brands
If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise.
February 23, 2016
Work Smarter, Not Harder: Repurposing content for Fundraising
Marketing and Advancement teams must work together to repurpose content and better serve constituents.
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