Paul Redfern leads the communications and marketing team at Gettysburg College and is a frequent presenter on marketing and brand topics at national conferences.
Most Recent Articles
February 21, 2017
Take advantage of inspiration from others — or an unexpected opportunity like a snowstorm — to gain likes and shares.
January 19, 2017
From virtual reality to analytics, Paul Redfern makes his predictions for higher ed marketing.
November 29, 2016
What are the three things a brand must to do to succeed in a micro-moment world?
October 4, 2016
Paul Redfern offers four signs you aren’t ready to be on the social platform -- and his advice for a Snap-strategy if you are.
July 26, 2016
5 things to know before your institution starts publishing on Medium.com
June 28, 2016
Paul Redfern shares three tips to create a more meaningful annual report.
May 31, 2016
Gettysburg College has implemented a brand and is proud to talk about it.
April 7, 2016
What are the four characteristics of social content that achieves “viral status?”
January 19, 2016
Connectivity, social media advertising, and virtual reality are three trends that higher ed marketers should be tracking this year.
October 22, 2015
Paul Redfern shares how Gettysburg College implemented agile marketing in five steps.