Paul Redfern

Paul Redfern

Paul Redfern is vice president for communications at St. Lawrence University. in Canton, N.Y. He is a frequent presenter on marketing and brand topics at national conferences and serves as a member of the Board of Directors for the College and University Public Relations and Associated Professionals (CUPRAP). 

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Most Recent Articles

November 25, 2019
What Does the Recent NACAC Decision Mean for Marketing and Communication Offices?
Advice about the role that marketing and communications can play in response to the potential opportunities and threats.
August 22, 2019
Creating a Partnership With the Advancement Office
Despite the occasional challenges, creating a partnership between fundraising and marketing is essential.
March 12, 2019
Why is building a culture of failure a good thing?
Three traits to look for when building a team that succeeds through failure.
August 14, 2018
Thinking about Market Research?
Four Things to Consider When Planning a Marketing Research Project
March 22, 2018
Four Ways to Create a Successful Transition Environment
Transitions are not easy on either end. Learn about some strategies that can help make it a positive experience.  

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Co Authored Articles

August 22, 2019
Creating a Partnership With the Advancement Office
Despite the occasional challenges, creating a partnership between fundraising and marketing is essential.
June 14, 2018
Journey Mapping: The New Way to Brainstorm
Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles.
May 23, 2017
Three Thoughts About Sub-Brands
If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise.
February 23, 2016
Work Smarter, Not Harder: Repurposing content for Fundraising
Marketing and Advancement teams must work together to repurpose content and better serve constituents.
 

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