Paul Redfern

Paul Redfern is vice president for communications at St. Lawrence University. in Canton, N.Y. He is a frequent presenter on marketing and brand topics at national conferences and serves as a member of the Board of Directors for the College and University Public Relations and Associated Professionals (CUPRAP). 

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Most Recent Articles

October 4, 2016
Paul Redfern offers four signs you aren’t ready to be on the social platform -- and his advice for a Snap-strategy if you are.
July 26, 2016
5 things to know before your institution starts publishing on
June 28, 2016
Paul Redfern shares three tips to create a more meaningful annual report.
May 31, 2016
Gettysburg College has implemented a brand and is proud to talk about it.
April 7, 2016
What are the four characteristics of social content that achieves “viral status?”
January 19, 2016
Connectivity, social media advertising, and virtual reality are three trends that higher ed marketers should be tracking this year.
October 22, 2015
Paul Redfern shares how Gettysburg College implemented agile marketing in five steps.
September 22, 2015
Paul Redfern advocates for an integrated marketing solution when it comes to your academic department's social media presence.
August 25, 2015
Paul Redfern shares ideas on how to maximize time spent with advisory councils and boards.
July 14, 2015
Paul Redfern from Gettysburg College makes the case for Chief Marketing Officers should make a commitment to digital-first thinking.


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