Paul Redfern

Paul Redfern is vice president for communications at St. Lawrence University. in Canton, N.Y. He is a frequent presenter on marketing and brand topics at national conferences and serves as a member of the Board of Directors for the College and University Public Relations and Associated Professionals (CUPRAP). 

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June 2, 2015
Gettysburg College's Paul Redfern argues that chief marketing officers who limit their scope to promotion will miss opportunities for distinction unless they are involved in product development conversations. 

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