Rob Zinkan

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Most Recent Articles

April 2, 2019
Market forces dictate that we differentiate our institutions; at the same time, we all own the responsibility of advancing the larger story about the importance and value of higher ed.
September 20, 2018
Three considerations for higher education out-of-home advertising
May 3, 2018
Higher education marketing departments should be able to bring data, insight, and an intimate understanding of the consumer to enable their institutions to identify future opportunities and forge new directions.
March 20, 2018
Have we overlooked critical audiences for our brand strategy?
October 17, 2017
Challenges and opportunities when marketing expenditures across the institution are decentralized
August 17, 2017
Some implications of increased advertising expenditures across higher ed.  
May 2, 2017
The more consistency we can bring to our sector’s vocabulary, the better served we all are, including our colleagues.
March 16, 2017
Higher ed marketers can help break down campus silos with intentional cross-campus relationship building.
December 21, 2016
Rob Zinkan explores an undervalued brand-building opportunity: encouraging faculty and staff to make a donation.
December 1, 2016
Should higher ed move beyond the branded house versus house of brands discussion and develop its own framework for brand architecture?


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