Rob Zinkan

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Most Recent Articles

April 14, 2020
Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19 -- is marketing at your institution output-oriented or outcomes-oriented?
January 9, 2020
A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.
August 27, 2019
An enduring brand strategy requires more than just stakeholder buy-in.
April 2, 2019
Market forces dictate that we differentiate our institutions; at the same time, we all own the responsibility of advancing the larger story about the importance and value of higher ed.
September 20, 2018
Three considerations for higher education out-of-home advertising
May 3, 2018
Higher education marketing departments should be able to bring data, insight, and an intimate understanding of the consumer to enable their institutions to identify future opportunities and forge new directions.
March 20, 2018
Have we overlooked critical audiences for our brand strategy?
October 17, 2017
Challenges and opportunities when marketing expenditures across the institution are decentralized
August 17, 2017
Some implications of increased advertising expenditures across higher ed.  
May 2, 2017
The more consistency we can bring to our sector’s vocabulary, the better served we all are, including our colleagues.

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