Rob Zinkan

To reach this person, click here.

Most Recent Articles

March 16, 2017
Higher ed marketers can help break down campus silos with intentional cross-campus relationship building.
December 21, 2016
Rob Zinkan explores an undervalued brand-building opportunity: encouraging faculty and staff to make a donation.
December 1, 2016
Should higher ed move beyond the branded house versus house of brands discussion and develop its own framework for brand architecture?
August 16, 2016
Tired of the constant disparaging of higher ed taglines? Rob Zinkan speaks up.
April 5, 2016
Starbucks’ marketing success can teach higher ed how to move past features and communicate the benefit.
December 8, 2015
Higher ed saw a notable increase of cabinet-level CMOs in the last few years. Will this trend translate to the unit level in 2016?
Back to Top