Rob Zinkan

Rob Zinkan

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Most Recent Articles

January 26, 2021
The rise of the higher ed CMO may have flattened, but the reach of the CMO’s influence is going to grow.
September 15, 2020
Higher ed marketing leaders should indeed use this disruptive moment to imagine voraciously, but don’t overlook the significance of incremental, momentum-building change.
April 14, 2020
Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19 -- is marketing at your institution output-oriented or outcomes-oriented?
January 9, 2020
A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.
August 27, 2019
An enduring brand strategy requires more than just stakeholder buy-in.


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