Svitlana Barnes, Director, International Advertising, is based in Cambridge, UK as an independent sales consultant managing international advertising sales. She operates her own B2B marketing and sales consultancy, S Barnes Media, working with international publishers and conference providers. Her previous international business development roles included positions at Science journal in Cambridge, UK and the Lafferty Group in London. She holds a professional diploma in marketing from the Chartered Institute of Marketing (CIM) in the UK. Her past employment by the British Embassy in Ukraine led her to earn an M.A. in International Relations at the University of Kent at Canterbury. She graduated from Lviv University in Ukraine with B.A. in English Language & Literature. She speaks five languages and is currently learning to play the piano.