Teresa Valerio Parrot

Teresa Valerio Parrot serves as founder and principal of TVP Communications. Valerio Parrot brings her expertise in higher education media, crisis communications, marketing and administration to provide data-driven strategy and counsel to the agency’s higher education clients. Previously, Valerio Parrot served as senior vice president for Widmeyer Communications’ higher education practice and vice president of media relations and crisis communications for SimpsonScarborough, a higher education consulting firm. Valerio Parrot counts almost 10 years of experience with the University of Colorado System, including an officer-level appointment as assistant secretary of the university. Valerio Parrot earned bachelor and master’s degrees from the University of Colorado. She resides outside of Boulder, Colo., with her husband, daughter and Labrador. She can be reached at [email protected] or @tvparrot on Twitter.

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Most Recent Articles

August 10, 2022

Building Community at All Stages of Your Career

Regardless of your title in higher ed communications and marketing, there are steps you can take to build your community and include new members.

January 25, 2022

Lessons learned as staff to a president involved in a scandal (opinion)

Teresa Valerio Parrot shares what she’s learned about how to address the unspoken effects of college leaders’ misconduct on the people left to pick up the pieces.

August 20, 2021

Vitriol Aimed at Communicators Is Misplaced

Increasingly, outrage over institutional decisions is directed at social media teams and communications staff. The cycle needs to stop.

June 25, 2021

What the SCOTUS NCAA Decision Means for Campus Communicators

This week’s ruling is the first of many potential changes in collegiate athletics. Now is the time to strengthen relationships between SIDs and central communications offices.

March 11, 2021

Building Trust

What communicators -- and their institutions -- need to prioritize to create a more inclusive campus.

Co Authored Articles

October 20, 2020

During crises, top administrators shouldn't treat campus communicators simply as mouthpieces (opinion)

As COVID rages on, treating your communications team simply as campus mouthpieces is a missed opportunity and can have significant impact, argue Teresa Valerio Parrot and Erin Hennessy.

July 1, 2020

If colleges have to change their fall plans, they must communicate carefully to preserve credibility and enrollment (opinion)

Circumstances may force colleges to shift their current plans, and they must carefully communicate that to preserve credibility and enrollment, write Teresa Valerio Parrot and Erin Hennessy.

Co Authored Articles

December 6, 2022

University Leaders Have a Responsibility to Speak Out

Leaders should model thoughtful, respectful disagreement and bridge divisions in ideologies.

May 27, 2020

When Will It Be OK to Push Non-COVID-19 News?

Tips for communicators struggling to balance pandemic communications with other institutional news.

March 18, 2020

Taking Stock of Crisis Response During COVID-19

It may seem challenging to find time to assess your crisis response while in the midst of a crisis, but it’s the best way to evolve your processes to better reach your audiences.

February 6, 2018

Balancing Act

How, if and when to push good news during a crisis

January 31, 2017

Fighting Alternative Facts with Facts

A call for higher education leaders to advocate for the truth.