Do's and don'ts for announcing leadership changes
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Teresa Valerio Parrot
Teresa Valerio Parrot serves as founder and principal of TVP Communications. Valerio Parrot brings her expertise in higher education media, crisis communications, marketing and administration to provide data-driven strategy and counsel to the agency’s higher education clients. Previously, Valerio Parrot served as senior vice president for Widmeyer Communications’ higher education practice and vice president of media relations and crisis communications for SimpsonScarborough, a higher education consulting firm. Valerio Parrot counts almost 10 years of experience with the University of Colorado System, including an officer-level appointment as assistant secretary of the university. Valerio Parrot earned bachelor and master’s degrees from the University of Colorado. She resides outside of Boulder, Colo., with her husband, daughter and Labrador. She can be reached at teresa@tvpcommunications.com or @tvparrot on Twitter.
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Most Recent Articles
January 8, 2018
Identifying vulnerabilities early is critical to surviving a crisis.
January 31, 2017
A call for higher education leaders to advocate for the truth.
October 18, 2016
How communications can take advantage of the audience athletics draws to an institution.
July 15, 2016
Takeaways from the Harvard Business School study on the impact of negative media coverage on college admissions
June 17, 2016
Four tips before communicating purchases and an insider’s perspective on what’s newsworthy.
March 17, 2016
It’s hard to work on the front lines of the emotional highs and lows of a situation, but keeping your head in the game and above water might just get you through your next foray into crisis.
February 11, 2016
Marquee events provide opportunities for institutions to run pricey advertisements, but is the risk worth the reward?
January 15, 2016
When the Call to Action blog launched last year, I stated our desire to hear from our colleagues and those with insights on, or criticism of, marketing and communications in higher education. That still stands.
Kristine, Michael, Mallory and I view Call to Action as our industry’s blog and welcome submissions—we want to hear from you in the comments section that follows each entry and encourage you to submit a piece for possible inclusion on this blog.
January 12, 2016
Campus communicators need leaders to step up and be leaders or we can't do our jobs.
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