Tim Jones

Tim Jones

Tim Jones is chief communications and integrated marketing officer at Beloit College, in Wisconsin.

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Most Recent Articles

February 6, 2020
The Distance Between Saying and Doing
Understanding the story you tell through what you do, not just what you say, is a key concern for higher education marketers.
July 9, 2019
Smart Language Always Puts Your Audience First
As marketers we need to ensure our vocabulary meets audiences where they are and delivers on their expectations, because more often than not, there’s little time to explain.
April 16, 2019
How Does It Feel? Getting Your Brand Beyond Facts and Figures
Finding the right students for your institution demands marketing that conveys both facts and feelings.
February 21, 2019
Being a Better Client
Make the most of your vendor partnerships with honesty, integrity and a little empathy.
October 18, 2018
Putting Shared Governance to Work
Focused collaboration can create far better outcomes and decisions than a top down approach.

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September 10, 2019
Getting Athletics off the Bench in Your Marketing
From D1 to D3, athletic programs drive a lot of interest in colleges and universities. Embrace it, and find ways to let athletics showcase your institutional brand.
 

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