Tim Jones

Tim Jones is chief communications and integrated marketing officer at Beloit College, in Wisconsin.

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Most Recent Articles

April 16, 2019
How Does It Feel? Getting Your Brand Beyond Facts and Figures
Finding the right students for your institution demands marketing that conveys both facts and feelings.
February 21, 2019
Being a Better Client
Make the most of your vendor partnerships with honesty, integrity and a little empathy.
October 18, 2018
Putting Shared Governance to Work
Focused collaboration can create far better outcomes and decisions than a top down approach.
September 6, 2018
Sharing the Message
Helping others help you communicate will go a long way toward consistent and effective messaging.
July 12, 2018
Marketing Influences Everything
How to expand the role of marketing to influence dimensions of colleges and universities often considered out of reach.
March 27, 2018
Marketing the Why in Higher Education
In a sea of sameness, higher ed marketers need to turn attention to why their institutions do what they do.
January 30, 2018
Listen Carefully: Social Listening Reveals Deep Insights, Shapes Strategy
A good social listening program extends far beyond checking social to see what people are saying, or tallying vanity metrics to validate a particular approach to content.
September 5, 2017
Optimistic Marketing: Reshaping the Narrative Around Higher Education
Higher ed marketers can combat the dwindling confidence in the value of higher education through strategies anchored in authentic optimism.
June 22, 2017
Beyond Competition: How Collaboration Helps Higher Ed
High education's mission demands we work together to achieve our goals. 
April 26, 2017
Why Yield Season Might Be Too Late
Tim Jones advocates for an institution-wide, perpetual push

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