Tim Jones is associate vice president of marketing at Clarkson University, in New York.
Most Recent Articles
February 28, 2017
Using established marketing practices as the foundation for planning and execution, Clarkson University created a unique event that brings alumni back to campus to connect with students.
November 8, 2016
How to use digital measurement to make your marketing smarter and more strategic in higher education.
September 13, 2016
Tim Jones reminds us that our audience isn’t “everyone” and shares ideas for better segmentation.
July 7, 2016
With a little strategy, it’s possible to say no, stay focused and still enjoy the benefits of saying yes.
April 26, 2016
Creating and telling great social stories keeps higher education relevant for our audiences across media and channels.
March 1, 2016
Five strategies to keep in mind as you develop ways to support lead generation.
September 8, 2015
Tim Jones shares five ideas to help you find better stories and improve your brand narrative.
June 12, 2015
No joke, humor can be a valuable part of your higher ed marketing strategy. Guest blogger Tim Jones shares insights on how to do it right.