Tim Jones

Tim Jones is chief communications and integrated marketing officer at Beloit College, in Wisconsin.

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Most Recent Articles

September 6, 2018
Helping others help you communicate will go a long way toward consistent and effective messaging.
July 12, 2018
How to expand the role of marketing to influence dimensions of colleges and universities often considered out of reach.
March 27, 2018
In a sea of sameness, higher ed marketers need to turn attention to why their institutions do what they do.
January 30, 2018
A good social listening program extends far beyond checking social to see what people are saying, or tallying vanity metrics to validate a particular approach to content.
September 5, 2017
Higher ed marketers can combat the dwindling confidence in the value of higher education through strategies anchored in authentic optimism.
June 22, 2017
High education's mission demands we work together to achieve our goals. 
April 26, 2017
Tim Jones advocates for an institution-wide, perpetual push
February 28, 2017
Using established marketing practices as the foundation for planning and execution, Clarkson University created a unique event that brings alumni back to campus to connect with students.
November 8, 2016
How to use digital measurement to make your marketing smarter and more strategic in higher education.
September 13, 2016
Tim Jones reminds us that our audience isn’t “everyone” and shares ideas for better segmentation.


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