The Election Challenge for Campuses
Although we have a long way to go until the end of primary season, the turnout of younger voters has been high so far. As one of many watching CNN, and waiting patiently for our turn to weigh in, I’m impressed with those crowds of cheering college students bobbing their candidate signage. High school and college students are out in force for most all of the candidates (particularly Paul, McCain as of late, and Obama), although the youth vote leans Democratic at this moment. Journalists witness their passion as we do, with surprise and delight. For researchers who have spent our
academic careers puzzling over elections, public opinion, and political communication, it simply couldn’t be a more promising start to an election year. Time will tell whether the so-called “youth vote” will sustain, build, or diminish come November. But at this point, thanks to the lack of an incumbent, some interesting candidates, YouTube, and the new structure of the primary season, scholars of political behavior and those who want to promote student engagement have many positive developments to scrutinize.
Public Service and Elections
Since the late 1960s and early 1970s, when college students were a force in both electoral politics and the shape of political culture, campuses became quieter, although certainly not silent. We have seen compelling moments of intense student political activity since then, during election campaigns and in response to American policies abroad. Students made impressive showings on campuses across the nation in the 1980s, for example, protesting U.S. involvement in Central America or pleading with their administrative leaders to re-examine investment in South African apartheid. But there is no question that campuses are quieter than they once were, with regard to national electoral politics.
This is not to say students have been apolitical. Identity politics is an important and legitimate form of political engagement, and students have participated with vigor in critical and celebratory campus efforts related to race, gender, and sexuality. And conservative and liberal students have both been admirably outspoken on matters of free speech across the nation. Students do look outward, contrary to the oft-heard complaint that they are self-obsessed or egomaniacally pre-professional. In fact, anyone who has spent significant time on campuses in the past few years knows that there has been a tremendous awakening of interest in community, with students volunteering in great numbers to support K-12 programs, environmental efforts, faith-based organizations, HIV-prevention, anti-poverty initiatives, and more. This earnest collective effort, which these days tends to start in high schools -- has now become a central aspect of campus life: Sororities, fraternities, sports teams, honor societies, and whole classes can be found tutoring, cleaning up communities, and flexing their muscles as citizens in the very best sense of that world.
We watch this student heavy-lifting in public service with respect and awe. I recall a far less impressive set of undergraduate years: My fellow students and I spent many more hours playing Frisbee with bandana-sporting dogs on the quad than we did mingling with neighbors outside the campus gates. The altruism and generosity of our students are precious, and should be encouraged and admired. But those of us who study American politics worry that all the student public service we see might not quite take the turn from humanitarianism toward electoral politics. Shouldn’t these civic tendencies somehow lead to campaign participation, voting, and policy debate, in order to have the greatest effects?
Among students, sitting aside the tremendous surge of interest in public service and the public good, is an ambivalence or even distaste for conventional politics. In my experience, with the exception of some political science majors and a few others who somehow find their way to electoral politics, what the Democrats and Republicans (local, state, or national) are up to is a real bore. In general, students find “public policy” to be mind-numbing, once they find out what it really involves: hearings, complex budget maneuvering, extended debate, long periods of inactivity, professional lobbyists, tabled bills, and often, watered-down legislation.
And we in political science don’t help much. While the texture of everyday life in the United States is determined largely by state and local governments -- so vital in taxation, public health, education, and crime control -- state and local politics research is viewed as among the less “sexy” areas of expertise in political science. A typical college or university American political science curriculum is dominated by courses on the presidency, Congress, the courts, or national media, public opinion, elections, and political behavior. We do a poor job of bringing state and local politics to our students through the curriculum, and so it is no surprise that what government does feels very far away. It is something that happens in Washington, and affects them in some abstract way that they are told matters, but feel only slightly.
What we see, then, is an odd bifurcation in students’ sense of citizenship. They feel a deep sense of belonging through their community service: They’ve worked in the soup kitchens, tutored struggling elementary school kids, cleaned up parks, and aided staff in grim mental health centers. But this activity composes only one aspect of citizenship. Commitment to place -- being a caring member of a community -- is a critical dimension of American citizenship, but so are political knowledge, the exercise of rights, and pro-active engagement in conventional elections and governance.
Can we move our students from their current understanding of citizenship as belonging and local engagement, and take them to a more complex (and, granted, often dull) form of citizenry? Can we link their local public service, humanitarianism, and intense feelings of global citizenship (even if often Starbucks-inspired) to American electoral politics -- the “meat and potatoes” arena from where U.S. domestic and foreign policy actually emerge?
We can do all these things, but only if we have students paying attention in big numbers, as we may well have in 2008. It takes work on our part and theirs, and not only through political science courses.
Making the Most of 2008
Again, it’s a long year ahead with an extraordinarily fluid political environment and many twists and turns to come. But in the meantime, I have been reflecting the sorts of venues that enable us to work best on enduring aspects of citizenship, including forging those local-national politics links with our students. Professors and administrators should do the usual things: pursue candidates to speak on campus, encourage voter registration and “get out the vote” drives, and talk with students about the election where we can. In addition, though, we must structure the discussion on campus for the longer term.
I have failed as often as I have succeeded in my attempts to focus students constructively on national campaigns. So, let me close with some rules of thumb that might be helpful in using Election 2008 most effectively:
1. Don’t organize any election event without students leading and organizing. I am embarrassed to admit how many election-oriented forums I have organized or tried to organize, with refreshments, that resulted either in non-events or in a panels of my distinguished colleagues outnumbering students in big empty lecture halls. Even on the most frenzied October election season evenings, our students are still pulled in many different directions, so don’t count on them coming to a forum even if you’ve lined up your leading campus experts and famous authors.
2. Use current media advertising as a starting point for discussion. One of the best and most enjoyable ways to discuss elections with students is to show them what’s being aired, for their critique and to spur debates. While our students are on the Internet always, they don’t sit down and watch broadcast television in real time very often, so they
likely are missing the advertisements that most Americans see each evening. A format for student discussion that enables them to see what other (particularly older) voters see, works. And it’s a fine moment to pursue that ever-elusive “media literacy” we hope our students leave college with. Although Web sites like YouTube are for younger Americans,
the abundance of both official campaign advertisements and political films by amateurs are a welcome bonanza for the scholarly analysis of public opinion formation and political rhetoric.
3. Polls may often be dubious and annoying, but they do engage. The reason we see so many “horse-race” polls during election years is that this quantitative discourse has become -- for better or worse -- the way media (and therefore voters) engage elections. The polls shape our discourse because we follow the journalistic lead: We too want to know who is ahead, and strategize the expectations game along with the pundits. Polls -- or a census is more likely -- of dorm floors, students waiting in bank or bank lines, and in classes, are inevitably and chronically exciting. Use them for good, and don’t worry too much. I find that students in the minority on our campuses are typically fairly vocal and proud, so I haven’t seen much of what political scientist Elisabeth Noelle-Neumann calls the “spiral of silence” (fear of isolation due to the expression of a minority opinion).
4. Capture the energy, prepare for the letdown. Even if you use Election 2008 as a teaching moment, inside the classroom or out, and achieve tremendous student engagement and passionate display, it will end in a big thud after Election Day. I have counseled many students out of post-election depression, even when their candidates won. There is a way to -- during the height of the excitement of October -- start funneling the passion into experiences that will make our students truly great citizens for the long term. Think about bringing local and state officials -- legislative staffers are particularly good at this, and are thrilled to speak on campus -- to speak with students about how the local and national politics are connected, or about the way majorities and minorities, after elections are over, shape the nature of public policy.
5. Think about talk. While we discuss the campaigns and policies of our favored candidates, we should -- without dampening discussion -- try to push our students to argue better and more effectively. This is exceedingly difficult, especially as the election get heated and students have invested time and hard work in particular campaigns. The more involved they are in a campaign, the less they want to listen to debate. But the campaign is a time when the “culture of argument” is vibrant, and we need to consider how to keep it going long after the election is over. We now have so many fine scholarly works on the pedagogy of controversy, on what makes for meaningful political discussion, and on how to teach argument. It is best to read these works before the onslaught of the fall campaigns, and to keep the enduring nature of political talk in mind, as we help our students evolve into even better citizens than we are.
Susan Herbst is executive vice chancellor and chief academic officer of the University System of Georgia. She is also professor of public policy at the Georgia Institute of Technology.
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