Marketing Operations Analyst

Inside Higher Ed, the leading online source for news, careers and information for all of higher education, is seeking an enthusiastic and data-driven marketing professional. The Marketing Operations Analyst will be responsible for providing analytics, reporting and insights, and strategic recommendations to fuel our growth and success. This person will work closely with team members in marketing, digital advertising operations, technology, sales, and other divisions across the company.

RESPONSIBILITIES:

• Create and maintain KPIs and metrics reports on marketing initiatives
• Provide recommendations for strategic planning based on corporate metrics and industry best practices
• Assist in the analysis of website traffic, users and activity and campaign effectiveness
• Proactively explore data to uncover trends and work with team members, using data, to solve questions or challenges
• Partner with cross-functional teams in advance of new initiatives to determine KPIs and refine systems as needed
• Collaborate with team members to develop and deploy A/B tests
• Maximize efficiency of marketing channels, with a focus on enhancing targeting and automation capabilities and driving bottom-line business results
• Establish and maintain scalable processes that ensure best practices in digital marketing and advertising operations
• Oversee technical key marketing systems (site analytics, email marketing, etc.)
• Evaluate new technologies and systems to improve and optimize marketing team performance

REQUIREMENTS:

• Bachelor’s degree
• 3-5 years relevant work experience
• Enthusiasm for data and eagerness to understand trends behind metrics and suggest improvements
• Outstanding analytical and critical thinking skills
• Proven track record of success in marketing or sales analytics; be prepared to tell us how you have used data, tools and processes to enhance a particular functional area
• Hands on experience with CRM and marketing automation systems, including Salesforce
• Excellent communications skills, both written and verbal
• Strong organizational skills and the ability to handle multiple deadlines
• Extremely strong working knowledge of Microsoft Office, particularly Excel (vlookup, pivot tables, data representation)

Inside Higher Ed provides a competitive salary commensurate with experience as well as a generous slate of benefits and a brand-new office in the heart of downtown DC. We work hard and believe in the value of work-life balance and donuts. If you’re looking for an opportunity to work collaboratively with smart and dedicated colleagues, apply today and let us know why you’d be a great fit.