Inside Higher Ed, the leading online source for news, careers and information for all of higher education, is seeking an enthusiastic and data-driven marketing professional. The Marketing Operations Analyst will be responsible for providing analytics, reporting and insights, and strategic recommendations to fuel our growth and success. This person will work closely with team members in marketing, digital advertising operations, technology, sales, and other divisions across the company.
RESPONSIBILITIES:
Create and maintain KPIs and metrics reports on marketing initiatives
Provide recommendations for strategic planning based on corporate metrics and industry best practices
Assist in the analysis of website traffic, users and activity and campaign effectiveness
Proactively explore data to uncover trends and work with team members, using data, to solve questions or challenges
Partner with cross-functional teams in advance of new initiatives to determine KPIs and refine systems as needed
Collaborate with team members to develop and deploy A/B tests
Maximize efficiency of marketing channels, with a focus on enhancing targeting and automation capabilities and driving bottom-line business results
Establish and maintain scalable processes that ensure best practices in digital marketing and advertising operations
Oversee technical key marketing systems (site analytics, email marketing, etc.)
Evaluate new technologies and systems to improve and optimize marketing team performance
REQUIREMENTS:
Bachelor’s degree
3-5 years relevant work experience
Enthusiasm for data and eagerness to understand trends behind metrics and suggest improvements
Outstanding analytical and critical thinking skills
Proven track record of success in marketing or sales analytics; be prepared to tell us how you have used data, tools and processes to enhance a particular functional area
Hands on experience with CRM and marketing automation systems, including Salesforce
Excellent communications skills, both written and verbal
Strong organizational skills and the ability to handle multiple deadlines
Extremely strong working knowledge of Microsoft Office, particularly Excel (vlookup, pivot tables, data representation)
Inside Higher Ed provides a competitive salary commensurate with experience as well as a generous slate of benefits and a brand-new office in the heart of downtown DC. We work hard and believe in the value of work-life balance and donuts. If you’re looking for an opportunity to work collaboratively with smart and dedicated colleagues, apply today and let us know why you’d be a great fit.
HOW TO APPLY:
If you think you'd be a great fit, we'd love to hear from you! To apply, please email [email protected] with your resume and a cover letter outlining your interest in this role and your salary requirements. Submissions without a cover letter or without salary requirements will not be considered.
Inside Higher Ed is committed to diversity in the workplace and is an equal opportunity employer. We are unable to sponsor for this position. No contract or remote opportunities available.
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