Tuesday, March 20, 2012 - 3:00am

In today’s Academic Minute, Johns Hopkins University's Meng Zhu discusses the link between the strength claims on product packaging and the frequency of use after purchase. Zhu is an assistant professor in the Carey Business School at Johns Hopkins, where her research interests are focused on marketing and consumer decision making. Find out more about her here. A transcript of this podcast can be found here.

 

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