Assessing Problematic Digital Media Consumption
How much digital media is too much? In today’s Academic Minute, part of Binghamton University Week, Peter Gerhardstein examines a new way to measure overuse.
In today’s Academic Minute, the University of Toronto's Jacob Hirsh explores how the effectiveness of advertisements could be improved by ignoring demographics and focusing on the customer’s personality. Hirsh is an assistant professor of organizational behavior and human resource management at Toronto’s Rotman School of Management. Find out more about him here. A transcript of this podcast can be found here.