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They came from Oman, Chile, Lebanon, Hong Kong, Qatar – and the United States.
Earlier this week I taught the inaugural 2-day Strategy and Competition in Higher Education professional development program, which is based on the 15-week for-credit class I’ve taught for the last two years. The discussions were fabulous.
Here is the agenda, and I hope you’ll join me for the September session:
Foundations
What is Strategy?
Big Picture: The Global Higher Education Industry
U.S. Higher Education in Context
Forces Impacting Higher Education
Buyers, Suppliers
Rivalry Among Existing Institutions
Substitutes for Higher Education
New Entrants
Disruption and Innovation
Case Discussion: Driving Toward a Disruption (about HBS)
Market Disruption
MOOCs
Innovation in Higher Education
Strategy and Competitive Advantage
Core Competencies and Competitive Advantage
Looking Inward
Why Do They Hire Your Product/Service
Identifying (or Creating) Your Niche
Mapping Your Strategy
Value Propositions and Business Models
Tweaking the Strategy
Uncontested Spaces / Underserved Markets
Strategy and Implementation
“Big M” Marketing
Implementation Levers
Strategic Leadership
