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Pepperdine University will make it easier for students to enroll in its M.B.A. program by letting them create their own cohorts. The Southern California-based university recently launched a crowdsourcing website, MyMBA, where working professionals can browse, create and join cohorts whose hours fit their personal schedules before they apply to the face-to-face program. The cohorts meet at Pepperdine's campuses or at a company's headquarters.