Higher Ed Publisher to Help Students Rent Its Textbooks
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Cengage Learning said Thursday that it would become the first higher education publisher to let students rent as well as buy print textbooks directly from the source. Cengage said it would transform its existing online platform, known as iChapters, into a broader site that would allow students to rent print textbooks at 40 to 70 percent off retail as well as purchase print and digital texts and other materials. Publishers have been exploring a range of ways to enter the burgeoning market for renting textbooks.