The University of Wisconsin at Madison has ended sponsorship agreements with two major brewing companies after a campus panel recommended that banning beer ads from football broadcasts would help the fight against binge drinking, the Associated Press reported. The deals with MillerCoors and Anheuser-Busch InBev had brought the university $425,000 a year, and Badger sports officials had vigorously argued for sustaining the agreements (and the revenues). But Wisconsin's new chancellor, Biddy Martin, backed the recommendation of a committee seeking ways to reduce campus drinking. "It hurts the athletic department financially but they are stepping up and taking one for the team," Vince Sweeney, Madison's vice chancellor for university relations, told the A.P. "This was an approach that people felt would have a positive impact."