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Northwestern University's Medill School of Journalism has for some years been debating how to reflect changes in journalism -- with some calling for more marketing-related programs and others resisting that push. Now comes word that the Medill faculty has voted to change its name to the Medill School of Journalism, Media, Integrated Marketing Communications. (Yes, there is no "and" in the name.) Northwestern's board would need to approve a change. Some of the early reviews are harsh. One alumnus created a new Twitter hashtag (ashamedalum) to post this comment: "Medill, 'integrated marketing' is the kind of bullshit jargon your teachers should be editing out." The blog of the Chicago Reader managed to note the criticism of the new name while also teasingly suggesting that the old name might have been "Medill School of Jurassic Technology Journalism."
