USC Plans Record-Setting $6B Campaign
The University of Southern California on Sunday announced a $6 billion fund-raising campaign, which would be the largest ever in higher education, The Los Angeles Times reported. Half of the funds would be used to increase the size of the university's endowment (to support faculty hiring and student aid in particular) and the rest would support construction and research. In December, Columbia University upped its campaign total to the then-record of $5 billion. Harvard University is currently planning a campaign that could top the USC goal.