A federal judge has rejected a lawsuit by Hebrew University of Jerusalem against GM for the auto company's use of an Albert Einstein image pasted onto a muscled physique, The Detroit News reported. Hebrew University said that Einstein's will gave it rights to the use of his image. In this case GM used the image in an ad that ran in People magazine with the tag line "Ideas are sexy too." Judge Howard Matz ruled that GM was within its rights. "[Einstein] did become the symbol and embodiment of genius. His persona has become thoroughly ingrained in our cultural heritage. Now, nearly 60 years after his death, that persona should be freely available to those who seek to appropriate it as part of their own expression, even in tasteless ads," he ruled.